Social Media Notes
Here’s this week’s round-up of social media (& sometimes tech) news. Come back weekly for what I hope to be a fun & informative blog post on social stories that caught my eye throughout the week!
- The year of live video – Twitter has released a go-Live Periscope button for anyone using the app, in an effort to make it easier to start livestreaming (no need to switch apps) and also expose livestreaming to all users.
- Twitter is also investing in ‘machine learning,’ paying $150 million for Magic Pony Technology, a company that uses neural networks (computers that are supposed to think like human brains) and machine learning to give more data about images. It’s supposed to help Twitter improve how it delivers photos and videos but beyond that they’re not really saying how they’ll use Magic Pony
- Here are some key takeaways I shared on Twitter from the SocialWest social media/digital marketing conference over the weekend! I plan on blogging a recap soon as well
- A Facebook VP says in 5 years, the platform will be “all video”
- Instagram engagement appears to be dropping off. A new report says the number of likes and comments on Instagram posts has plummeted 33% in a one-year period. I imagine that number will continue to decline as Instagram’s feed algorithm kicks in too
- A new study estimates that 59% of links shared on social media have never actually been clicked on, despite some being shared up to thousands of times. I’ve heard previously that Twitter traffic to news websites is actually very low so this doesn’t really surprise me, lol
- A pretty interesting read about ESPN’s digital transformation – apps, clipping highlights to share on social, and more
- Women are sharing sarcastic stories of harassment on Twitter with hashtag #NoWomenEver in an effort to change the culture of street harassment and everyday misogyny
- “If you’re a publicly traded social media company not named Facebook, you have problems right now” and predictions that Twitter will not survive the year without being bought out
- A new computer algorithm is said to be able to predict and possibly prevent the next terror attack by sifting through social media posts
- A sad story about social media superfandom and the murder of Christina Grimmie. Finding that balance between how much of yourself to share online has never been more important
- Here’s the week’s Cat Saturday photos! My favourites are 1, 4, 9, 14, 24, and 27!
Thoughts on these stories? Tweet @ me or leave a comment below!
Linda
