Social Media Notes
Sorry I’ve missed a few weeks of this! Busyness of summer hurting my consistency a bit.
Here’s this week’s round-up of social media news. Come back weekly for what I hope to be a fun & informative blog post on social stories that caught my eye throughout the week.
- The craziest social media news of the Olympics (I think) is learning of the Olympic Committee’s ridiculous social media restrictions around what non-sponsor businesses are allowed to post about the games (basically, nothing).
- Then this magazine that claims to own the hashtag “#shopedmond” got a ton of Twitter flack for the same thing, yet it turns out more businesses worldwide are trying to trademark/copyright hashtags. I just think the backlash and trouble associated with doing something like that is not worth it – also enforcing it would be such a task… I can sort of see how the Olympics can get away with it because *it’s the Olympics* but I see the drawbacks of smaller brands trying to enforce a trademarked hashtag far outweighing benefits.
- And it’s not even brands that are being restricted when it comes to Olympics coverage – this agency exec shared a GIF on his personal account and got a letter from Twitter/the Olympic Committee on how that’s simply not allowed.
- In the month I’ve missed doing Social Media Notes, Instagram Stories (a.k.a. Snapchat CopyCat) was released and there are some compelling reasons for why it just might kill Snapchat. Here’s another take on how Instagram is castrating Snapchat just like Facebook neutered Twitter. And another one on how publishers are flocking to Instagram Stories. I am really on the fence about Instagram Stories personally, but can definitely see the appeal from a business-perspective (especially the notion of not having to build up a following from scratch).
- Facebook has made another change to its algorithm – now saying it will show users more ‘personally informative stories.’ It’s not supposed to significantly change Facebook Page posts but hey, Page post reach are generally so low anyway it wouldn’t be surprising if it continues to be low lol.
- Facebook is also reducing the amount of clickbait-y headlines/stories you see in your feed.
- Soon anyone will be able to create Twitter Moments – a collection of curated tweets that follow a specific topic.
- Super interesting: Looks like the FTC is cracking down on paid influencer posts – adding “#ad” “#sp” “#spons” is not clear enough.
- I thought this was *such* a good read on what Kim Kardashian can teach us about social media and Snapchat. Also, who else is sick of Taylor Swift? lol
- Instagram is testing a ‘Save Draft’ feature and I apparently was one of the first user groups to receive it! My tweet about it was included in this Techcrunch story. Fun times, lol. But also, yes! I love the ability to save draft (save filters/edits/hashtags/etc.)
- Snapchat is apparently getting gold with its Olympic coverage. 1 in 3 daily Snapchat users have viewed Olympic-related Live Stories, in an endless battle with Facebook/Twitter to be *the* source for social Olympic coverage.
- London police are creating an online troll-hunting social media unit that will also provide more support to victims of online abuse.
- Here’s the week’s Cat Saturday photos! My favourites are 2, 9, 19, 23, and 25!
Thoughts on these stories? Tweet @ me or leave a comment below!
Linda
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