Video: Meet the Family behind Paris Jewellers (Travel Alberta)

This Spring I teamed up with Travel Alberta to shares the stories of amazing immigrant entrepreneurs and their businesses that you have got to check out! The second video of this series that I worked on with Chad Kruger Productions for Travel Alberta is all about:

Vietnamese, Women-Owned Paris Jewellers (Meet the Family!)

I absolutely love this story. 

For the Vietnamese, immigrant and women-owned family of Paris Jewellers, it all started with a dream and a dictionary.

It was only in recent years that I learned that Paris Jewellers, now one of the most well-known and respected names in the Canadian jewellery industry, was not only a family-run operation that started right here in Alberta, but was one started by an immigrant Vietnamese mother who didn’t know how to speak English when she began. Wow!

For this interview, I met with Chau Lui, one of the co-owners of Paris Jewellers—whose mother started the business back in 1987 (just two years after she arrived with Chau and her sister, from Vietnam). 

“My mom had the opportunity to start training in a goldsmith store. She learned how to size and solder rings, then she had an opportunity to start one small store in St. Albert,” Chau tells me.

“When we opened that modest store, she still didn’t know how to speak English. She used a Vietnamese English dictionary to translate and communicate to customers. When customers would come in, she’d pull it out. That’s how the customer experience was in our very first store.”

Chau and her sister Trang grew up at Paris Jewellers. They’d do homework in the backroom of the store, grab dinner at the food court, and help write up SALE signs and jewelry tags.

“I remember one day I thought all repairs should be free,” Chau recalls, laughing.

“That didn’t go over very well.”

Today, Paris Jewellers has grown from that modest, 400-square-foot store in St. Albert, to 23 stores across four provinces, including a flagship location at West Edmonton Mall. 

It’s an amazing success story—and not one without its challenges.

“One of the challenges for us being a woman in business, an Asian woman in business, we did not see a lot of people that looked like us,” Chau explains. “When you want to dream big, for us, that’s having a chain of retail jewelry stores, not everyone is going to believe in you . You get questioned on if you’re experienced enough, or know enough to open a business .”

“Having a language barrier was a very big challenge for my mom. As much as people embraced having an experience with someone who used a dictionary, not everyone did. That was a challenge.”

“We heard no a thousand times more than we ever heard a yes. There was a lot of people who said you’ll never do it, a lot of malls that said you aren’t good enough, your brands not big enough, and it was very discouraging, but as a family we regrouped. We bought a giant map. We put it up on the wall and we started putting stickers on places we could dream we would one day we could open a jewelry store. We called it our Map of Dreams. Now when we open a jewellery store, we change the colour on the map. It reminds us of our journey, challenges we faced and what we had to overcome to open the business.”

Theirs is truly such a touching story and journey!

Today Paris Jewellers has over 200 employees and 90% of them are women. They are truly a success story. You’ll even still find Chau and Trang’s mom at stores or the office.

They do online orders, they’re doing celebrity engagement rings, they do custom jewelry, they fix jewelry, you name it. And they really are a jewelry store for everyone. 

“We genuinely do care about your experience, your milestone. We know that its an honour every time people choose us,” Chau says. 

And for the Vietnamese readers / viewers who have now learned that Paris Jewellers is Vietnamese-owned, you’re correct in wondering if Paris Jewellers is named after Paris By Night—the pinnacle of Vietnamese entertainment! 

Thank you so much to Chau for taking the time to talk to me, share your family’s story and being part of this Travel Alberta video!

Meet the Family behind Paris Jewellers (Vietnamese, Women-Owned Business)

And be sure to subscribe to Travel Alberta’s YouTube Channel for more video inspiration on ways to make the most of your adventures in Alberta. 

Subscribe to Travel Alberta’s YouTube Channel

Note: this post is NOT sponsored by Travel Alberta. I’m working with them as a contractor for video production but not for blog / social media (these are just things I’d share about anyway lol). 


If you live or work in the Edmonton, Alberta area, or care about Edmonton content, sign up for my hyperlocal newsletter to get weekly recommendations on things to do, eat, and know this week (in the Edmonton area), plus more exclusive content. You can sign up for a free or paid subscription. 


(You’ll get the option to select free or paid after you enter your email). 



  • Cardinal Lindsay says:

    For several years my husband and I tried to get pregnant. He and I went to see doctors to get checked out several times. I have eaten right and exercised most of my life and just found it heartbreaking when the doctor discovered that I had Ovarian CYSTS on my UTERUS and other infertility issues. I had the cysts removed but that did not start our success right away. A friend of mine told me about something she did, contacting a spell caster, Dr Ozigidon. Once, I tried her steps by contacting this same man via his email [email protected] and with his spiritual prayers and powerful spells my husband and I had success, I became pregnant and finally gave birth to a wonderful baby boy . Dr Ozigidon did it all for us. Contact him now to put an end to your years of infertility. His whats-App (+2349054750112) I pray everyone gets the opportunity to have their dreams come true of becoming a mother, because it is a wonderful experience and a love like no other holding your bundle of joy!

  • Kylie Harvey says:

    How I Got My Blank Atm Card And Became Wealthy…

    My husband and I are here to testify about how we use Dark Web blank atm card to make money and also have our own business today. Go get your blank atm card today and be among the lucky ones. This programmed blank atm card is capable of hacking into any atm machine, anywhere in the world. It has really changed our life for good and now we can say we are rich and we can never be poor again. You can withdraw the maximum of $ 2,500 daily We can proudly say our business is doing fine and is not illegal to me, there is no risk of being caught because it has been programmed in such a way that it is not traceable, it also has a technique that makes it impossible for the CCTV to detect you.. For details and cost on how to get yours today, email the hackers on: [email protected] or WhatsApp: +18033921735

  • Julianna Davis says:

    i want to share to the whole world how Dr Kachi the Great of all the Spell Caster, that helped me reunite my marriage back, my Ex Husband broke up with me 3months ago, I have been trying to get him back ever since then, i was worried and so confused because i love him so much. I was really going too much depressed, he left me with my kids and just ignored me constantly. I have begged him for forgiveness through text messages for him to come back home and the kids crying and miss their dad but he wont reply, I wanted him back desperately. we were in a very good couple and yet he just ignores me and get on with his life just like that, so i was looking for help after reading a post of Dr Kachi on the internet when i saw a lady name SHARRON testified that Dr Kachi cast a Pure love spell to stop divorce. and i also met with other, it was about how he brought back her Ex lover in less than 24 hours at the end of her testimony she dropped his email, I contacted Dr Kachi via email and explained my problem to Dr Kachi and he told me what went wrong with my husband and how it happen, that he will restored my marriage back, and to my greatest surprise my Ex husband came back to me, and he apologized for his mistake, and for the pain he caused me and my children. Then from that day our marriage is now stronger than how it was before, Dr Kachi you’re a real spell caster, you can also get your Ex back and live with him happily: Contact Email drkachispellcast@gmail. com his Text Number and Call: +1 (209) 893-8075.

Leave a Reply

Your email address will not be published. Required fields are marked *

If you're Edmonton area, subscribe to my newsletter for hyperlocal recommendations on what to do, eat, and things to know this week!
If you're Edmonton area, subscribe to my FREE newsletter for hyperlocal recommendations on what to do, eat, things to know this week, and more!