Social Media Column: ‘12 Days of Christmas’ Twitter parties, Santas Anonymous Tweetup

Published in the November 27, 2012 issue of The Edmonton Sun.

Linda’s social media column can be found every Tuesday in the Edmonton Sun.

’12 Days of Christmas’ Twitter parties, Santas Anonymous Tweetup

As the holiday season gets underway, there’s one party you don’t want to miss and it’s also probably the only one you can attend in your pyjamas.

Edmonton-based BlogWest Media is hosting ‘12 Days of Christmas’ Twitter parties and is inviting all Edmonton-area tweeters to attend.

Twitter parties have become popular in Eastern Canada and the United States but there haven’t been as many here in Western Canada.

The idea is a simple one. During a Twitter party, participants are asked to follow certain users, tweet using a specific party hashtag, and answer questions to be eligible to win free prizes from various business sponsors – all done in the comfort of your own home.

The parties are great for consumers, who just need to tweet for a chance to win free stuff and they’re ideal for businesses that want more social media exposure. @BlogWestMedia’s Twitter party began on Nov. 19 and is catching the attention of a lot of local business owners.

“More and more people are sending us messages saying, ‘can we be involved?’” said Felicia Dewar with BlogWest Media. “It’s really turning into shop local and the support has been really great locally. More Edmonton people need to know that this is happening.”

The parties have been so successful that it’s been extended beyond 12 days.

“It’s growing in momentum every day,” Dewar said. “We’ve gotten over 1,000 tweets an hour and over a million impressions on our party nights. In an hour, when you have that kind of a captive audience, for people coming on board that’s a win-win for them.”

The parties take place from 8 to 9 p.m. MST. Follow @BlogWestMedia for more information.

Tweeters wrap presents for a good cause

On Friday, I helped wrap presents for less-fortunate kids in Edmonton at the 5th Annual Santas Anonymous Wrapping Tweetup.

The tweetup is organized by local social butterfly Brittney LeBlanc (@britl) and it’s a charitable act that I have regularly taken part in for the last three years.

A group of Edmonton tweeters wrapped and sorted presents for three hours at the Santas Anonymous warehouse. I brought along my fiancé and future sister-in-law, along with our two friends.

It’s a great feeling knowing you’re helping spread a little bit of Christmas spirit by donating your time in that way.

The presents will be delivered to kids on Dec. 15 and there’s still lots you can do to help.

Visit for donation and volunteer information.

There are also a number of other non-profit organizations in the Edmonton area that need your help. Please consider donating your time or money to help ensure everyone has a happy holiday season.

Some Tweets of the Week

@YOUCANEdmonton: Today: Don’t just hear what people are saying. Ask them what they’re saying. Understand the meaning behind what they’re saying. #YEG

@SheaPage: I will say this: Henday DESTROYS Deerfoot Trail. Way bigger, faster, nicer. Good work #yeg. #yyc #yegtraffic

@ChelseaRho: Proud to live in a city where small businesses thrive, and are loved and supported. #yeg #smallbizsat #yegdt

@mrnichol: I apologize to all #yeg retailers who have to keep a straight face while talking to me and looking at my sad #movember ‘stache.

@MoonlitSea: Apparently there’s free wifi in the depths of Corona station. #yeg

Click here to read the column on the Edmonton Sun website!

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