Articles Freelance

RTNDA National Conference 2010 Session Recap: State of the Industry

I recently had the opportunity to sit in on some sessions at the Radio and Television News Directors Association (electronic journalists) National Conference 2010 — where some of the biggest players in the broadcast industry in Canada got together for three days to discuss the industry, where we’re at it, how to improve as reporters and more.

My task was to sit in on two sessions and write something of a summary/recap of the newsworthiest topics that came out of the sessions.

Here is the article I wrote for the session entitled “State of the Industry.”

RTNDA National Conference 2010
Session Recap Article: State of the Industry
By Linda Hoang

From learning how to deliver news across a variety of platforms to finding ways to better reach audiences, the final day of the 2010 RTNDA National Conference kicked off with a packed room eager to hear from a panel of six major players in electronic journalism on the state of the broadcast industry.

Moderated by Greg O’Brien (Cartt), the discussion centered around the thoughts of Peter Menzies (CRTC commissioner for Alberta/Northwest Territories), Troy Reeb (senior vice president of news and current affairs with Global TV), Robert Hurst (president of CTV News), Doug Rutherford (vice president of Corus Radio Western Canada), Jennifer McGuire (general manager and editor-in-chief of CBC News), and Colette Watson (vice president of Rogers TV and president of CPAC).

How would the industry rebuild for the future?

The panelists all touched on a shifting paradigm in the industry and the same message resonated throughout the discussion – that “digital is the future” in news broadcasting.

Newsrooms must begin to deliver content on multiple platforms and audiences now want more inclusion in the news gathering, journalism, process, said McGuire.

“It isn’t a matter of if we build it, they will come, they (the audience) can build their own news experiences now,” she said.
Menzies presented a slideshow of industry statistics and social media trends, which concluded with specific tips for newsrooms going into the future, who wish to become “leaders in the digital economy.”

Broadband expansion, access and affordability and the convergence of “telecom” media and “broadcasting” media were at the top of the list.
Following suit, Watson reiterated the need for industry to grasp technology.

“We have to fit this (digital) world,” she said.

Reeb re-assured those attending the session that traditional journalism is still alive and healthy and touched on citizen journalists.

“Citizen journalism, it’s not really journalism until we (newsrooms) verify it and put our stamp on it,” he said.

Rutherford spoke on behalf of the radio industry, stating that radio’s biggest challenge is also its biggest opportunity: technology.

“Everything we produce has to fit in the hands of the consumer. We have to figure out how to do that,” Rutherford said.

He adds that delivering local news is not the same as it once was.

“The definition of local has changed. It’s not just local news, it’s about what people are talking about locally.”

Breaking down the barrier between AM and FM was another issue Rutherford listed as something to be tackled in the radio industry going forward.

During the question and answer period, a representative with BCIT asked how to train the journalism students of today and tomorrow to be successful in a digital industry.

Reeb’s answer to that question was to get out of the thinking that there are individual journalism streams of print, television or radio.

“There are no streams,” he said. “Teach multi-platform journalism.”

Hurst also introduced a surprise topic of discussion when he posed the question, “Where are the young men coming into this business?”

Gender balance in newsrooms is becoming a growing issue where Hurst sees that the ratio of qualified women reporters entering the industry compared to qualified men entering is five to one.

Despite the impending digital change the industry will face in the coming years, one message stood out strong by the end of the session – that no matter how many platforms or different ways newsrooms and reporters must begin to master order to deliver news to audiences, one fact remains the same; journalism is still about finding the story and storytelling.

Linda Hoang is an Edmonton blogger who writes about food, travel, lifestyle/events and pets. She's also a social media/digital specialist with a journalism background. Linda is in love with her city and loves exploring and promoting Edmonton and other places she visits with her husband Mike. Linda is also the founder of the Edmonton International Cat Festival (and has 2 cats herself, along with 2 dogs).

Previous Post
June 23, 2010
Next Post
June 23, 2010

Comments are closed.

Instagram

  • Sunday at the @Cat_Cafe_On_Whyte! 😻💚 My first time back since they opened in April. So happy to see that since then—80 cats have been adopted, they’ve expanded their drinks & pastry menu (and made it unlimited drinks for the hour), added merchandise, and the place was packed! #purrfect
.
.
.
.
.
#yeg #yegcats #edmonton #edmontoncats #exploreedmonton #yegpets #tailsofyeg #catcafe #catcafeonwhyte #catcafes #macarons #matchamacaron #matcha #safeteamrescue #pawprint #🐾 #meow #ameowzing #whyteave #oldstrathcona #rescuecats
  • Finally visited the Edmonton Funicular today at the #ExploreEdmonton @dialogdesign #instameet! Pretty neat way to get to our beautiful #yegrivervalley. 😊 Have you been yet?
.
.
.
.
.
#yeg #yegdt #edmonton #funicular #explorealberta #travelalberta #wintercityyeg #wintercity #winter #edmontondowntown #downtownedmonton #rivervalley #edmontonrivervalley #edmontonfunicular #FUN
  • Ventured north for handmade pizza 🍕 and pasta 🍝 at @saccomannos1965! Delicious food at really good prices from this family-run business (since 1965!) They just held a grand re-opening in December. Blog post soon! We also discovered a huge fenced in dog park in this area. 🐶 Can’t wait to come back to try more dishes and take the pups to the park. 😊
.
.
.
.
.
#yeg #yegfood #exploreedmonton #edmonton #northedmonton #northyeg #pizza #pasta #saccamannos #saccamannospizzapastadeli #cheeselover #handmade #authentic #italianfood #italian #edmontonfood #foodlover
  • Classic Vietnamese pork chops on rice with eggs, scallion oil & cucumbers for a nice and needed Friday night in. Super simple. Super comforting! ❤️
.
.
.
.
.
#homecooking #lindorkcooks #yeg #yegfood #edmonton #exploreedmonton #vietnamesefood #vietnamese #comfortfood #vietnamesecomfortfood #porkchoponrice #porkchops #scallionoil #friedegg #friyay #friday #tgif #comforting #fridaynightin
  • I came for the #Instagrammable Skating Rink. 💕 I think that probably sounds silly, but I do love how “Instagrammable” spaces can encourage people to #ExploreEdmonton! Had a lovely double date at the lovely Victoria Park Oval & Freezeway with @mikethyking, @littlmissandrea & Gordon! ⛸👯‍♀️👯‍♂️
.
.
.
.
.
#yeg #yegdt #yegrivervalley #instagramyeg  #edmonton #wintercityyeg #wintercity #victoriapark #victoriaparkoval #edmontonfreezeway #explorealberta #doubledate #rivervalley #winterfun
  • Ohhhhh so many feelings. ❤️ I had such an incredible experience watching @traviswall’s @shapingsoundco AND finally meeting Travis! Fun fact: I used to run a fan page for Travis back during his early #SoYouThinkYouCanDance days. He said he used to check the page for updates on himself, lol. 😂❤️ Thank you to the @albertaballetcanada for inviting me to see this phenomenal show with just the most ridiculously talented dancers! 💃🏻🕺 and for asking me to host the pre-show #DanceTalks Q&A. 🤓 Thanks to @nikolevallins for arranging the meet & greet 📸 and thanks to my old friend @jasmine.topham for coming & sharing in the #SYTYCD love! So happy. ❤️
.
.
.
.
.
#yeg #yegdance #yegarts #abculture #albertaballet #shapingsound #shapingsoundco #traviswall #contemporarydance #ballet #edmonton #exploreedmonton #edmontondance #edmontonarts #shapingsoundafterthecurtain
  • 🍩🍩 DONUT CONTEST! 🍩🍩 What’s your ideal donut? Tell @TheRecRoomCa for a chance to have your donut featured at The Rec Room of your choice, win a $200 gift card, game tags, and swag! If you win, you also get to eat your donut every day in March for free! Head to my blog (link in bio 👩🏻‍💻) for contest details! I also share what my ideal donut is. 😉 Also head over to The Rec Room’s Facebook Page to enter before Jan. 29! 🍩 #partner
.
.
.
.
.
#yeg #yegfood #edmonton #exploreedmonton #edmontonfood #donuts #therecroom #donut #donutparty #youdonutwanttomissthis #donutcontest #yegdonuts #doughnut #doughnuts #makemydonut #makemydonutcontest #buildyourowndonut #diydonuts
  • If there’s a brunch poutine on the menu, we are getting it. 😍🍟🍳 This one has bernaise sauce in place of gravy. 🤤 We are having Sunday Funday at  @therecroomca!
.
.
.
.
.
#yeg #yegfood #exploreedmonton #edmonton #edmontonfood #brunch #sundayfunday #sundaybrunch #brunchpoutine #breakfastofchampions #breakfastpoutine #bernaisesauce #putaneggonit #brunchlover #yegbrunch #therecroom
  • #NewOnTheBlog: I write about the delicious, authentic Venezuelan lunches I’ve been having at @elfogonlatino on 118 Avenue. ❤️ It’s great to have two awesome options for arepas north and south of the river! Read my post on my blog (link in bio 👩🏻‍💻)
.
.
.
.
.
.
#yeg #yegfood #edmonton #edmontonfood #exploreedmonton #arepas #venezuelanfood #venezuelanarepas #albertaavenue #webelievein118 #northedmonton #newblogpost #elfogon #elfogonlatino
  • When it’s -32C out ☃️, there’s no better food choice. 🍜 I warm right up with my mom’s pho at @KingNoodleHouse! (and you can too! 😉) I’m also excited to share that @KingNoodleHouse is participating in Edmonton’s first-ever #ChinatownDiningWeek! We’re offering a $15 two-course dinner option - your choice of a large bowl of pho + a spring roll & grilled pork balls platter. There are 4 other great restaurants in the area participating too. Learn more on my blog! (link in bio 👩🏻‍💻)
.
.
.
.
.
#yeg #yegfood #exploreedmonton #edmonton #pho #vietnamesefood #vietnamesepho #soup #souperb #yegwx #yegpho #yegsoup #yegnoodles #kingnoodlehouse #foodlover #yegchinatown #chinatownyeg #eatyegchinatown
  • Fun fact: @mikethyking makes perfect waffles. ❤️
.
.
.
.
.
#waffleking #wafflekingyeg #thewaffleking #yeg #yegfood #homecooking #sundayfunday #weekendvibes #wafflelover #waffles #brunch #sundaybrunch #pizzasshirt #edmonton #edmontonfood #exploreedmonton #husbandgoals
  • I’m such a sucker for eggs on anything—especially on poutine—ESPECIALLY with shoestring skinny fries. 😍 This is The Cure from @centralsocialhall, with red wine gravy, avocado, bacon and a roasted poblano + white cheddar sauce. It’s eggcellent! 🍳🍟😋
.
.
.
.
.
#yeg #yegdt #yegfood #exploreedmonton #edmonton #edmontonfood #brunchpoutine #breakfastpoutine #poutine #shoestringfries #fries #centralsocialhall #putaneggonit #centralsocialbrunch #skinnyfries #yegdtfood #eggcellent

LINDORK