Articles Freelance

RTNDA National Conference 2010 Session Recap: State of the Industry

I recently had the opportunity to sit in on some sessions at the Radio and Television News Directors Association (electronic journalists) National Conference 2010 — where some of the biggest players in the broadcast industry in Canada got together for three days to discuss the industry, where we’re at it, how to improve as reporters and more.

My task was to sit in on two sessions and write something of a summary/recap of the newsworthiest topics that came out of the sessions.

Here is the article I wrote for the session entitled “State of the Industry.”

RTNDA National Conference 2010
Session Recap Article: State of the Industry
By Linda Hoang

From learning how to deliver news across a variety of platforms to finding ways to better reach audiences, the final day of the 2010 RTNDA National Conference kicked off with a packed room eager to hear from a panel of six major players in electronic journalism on the state of the broadcast industry.

Moderated by Greg O’Brien (Cartt), the discussion centered around the thoughts of Peter Menzies (CRTC commissioner for Alberta/Northwest Territories), Troy Reeb (senior vice president of news and current affairs with Global TV), Robert Hurst (president of CTV News), Doug Rutherford (vice president of Corus Radio Western Canada), Jennifer McGuire (general manager and editor-in-chief of CBC News), and Colette Watson (vice president of Rogers TV and president of CPAC).

How would the industry rebuild for the future?

The panelists all touched on a shifting paradigm in the industry and the same message resonated throughout the discussion – that “digital is the future” in news broadcasting.

Newsrooms must begin to deliver content on multiple platforms and audiences now want more inclusion in the news gathering, journalism, process, said McGuire.

“It isn’t a matter of if we build it, they will come, they (the audience) can build their own news experiences now,” she said.
Menzies presented a slideshow of industry statistics and social media trends, which concluded with specific tips for newsrooms going into the future, who wish to become “leaders in the digital economy.”

Broadband expansion, access and affordability and the convergence of “telecom” media and “broadcasting” media were at the top of the list.
Following suit, Watson reiterated the need for industry to grasp technology.

“We have to fit this (digital) world,” she said.

Reeb re-assured those attending the session that traditional journalism is still alive and healthy and touched on citizen journalists.

“Citizen journalism, it’s not really journalism until we (newsrooms) verify it and put our stamp on it,” he said.

Rutherford spoke on behalf of the radio industry, stating that radio’s biggest challenge is also its biggest opportunity: technology.

“Everything we produce has to fit in the hands of the consumer. We have to figure out how to do that,” Rutherford said.

He adds that delivering local news is not the same as it once was.

“The definition of local has changed. It’s not just local news, it’s about what people are talking about locally.”

Breaking down the barrier between AM and FM was another issue Rutherford listed as something to be tackled in the radio industry going forward.

During the question and answer period, a representative with BCIT asked how to train the journalism students of today and tomorrow to be successful in a digital industry.

Reeb’s answer to that question was to get out of the thinking that there are individual journalism streams of print, television or radio.

“There are no streams,” he said. “Teach multi-platform journalism.”

Hurst also introduced a surprise topic of discussion when he posed the question, “Where are the young men coming into this business?”

Gender balance in newsrooms is becoming a growing issue where Hurst sees that the ratio of qualified women reporters entering the industry compared to qualified men entering is five to one.

Despite the impending digital change the industry will face in the coming years, one message stood out strong by the end of the session – that no matter how many platforms or different ways newsrooms and reporters must begin to master order to deliver news to audiences, one fact remains the same; journalism is still about finding the story and storytelling.

Linda Hoang is an Edmonton blogger who writes about food, travel, lifestyle/events and pets. She's also a social media/digital specialist with a journalism background. Linda is in love with her city and loves exploring and promoting Edmonton and other places she visits with her husband Mike. Linda is also the founder of the Edmonton International Cat Festival (and has 2 cats herself, along with 2 dogs).

Previous Post
June 23, 2010
Next Post
June 23, 2010

Comments are closed.

Instagram

  • The @MonkiBistro in Calgary coats their hashbrowns with cinnamon and brown sugar soooooo 🤤🤤🤤🤤 We also give 4 thumbs up to @mikethyking's hash and my beef, mushroom, truffle eggs benny with prosecco hollandaise. #BrunchSoHard 🙏🏻
.
.
.
.
.
.
#eggsbenny #capturecalgary #calgary #yycfood #yyc #calgaryfood #calgarybrunch #brunchforlife #sundayfunday #hollandaise #eggsbenedict #monkibistro #lindorktravels #sundaybrunch #onsundayswebrunch #brunchbrunchbrunch
  • There are soooo many beautiful #InstagrammableWalls in Calgary! This one (called #BeCubed) is a popular #yyc photo spot. 📸 Having fun exploring the city with our friends @kathytrinhle, @big_mitchy16, and of course @mikethyking, who has been a great #InstagramHusband. 💕 Also nice to meet @worth_y, who shared a lot of great wall spots with us!! Watch my blog this week for a Guide to #IGWallsofYYC! #capturecalgary 🤗
.
.
.
.
.
#yyc #yycwalls #calgarydogs #calgaryarts #yycarts #calgarylife #muralwall #intersectinglines #yegtoyyc #graffitiwalls #lindorktravels #explorecalgary #explorealberta
  • Crispy, skinny fries are the BEST fries, whose with me?! 🙋🏻😍 Refuelling at @the_brasskens in #Kensington after a morning exploring Calgary's most #InstagrammableWalls! (and before an afternoon exploring more!) Can't to share our wall photos!! #CaptureCalgary 📸
.
.
.
.
#yycfood #yyc #explorecalgary #calgarylife #fries #crispyfries #skinnyfries #poutine #brisketburger #yegtoyyc #lindorktravels #brasseriekensington #kensingtoncalgary #saturyay #travelalberta #explorealberta
  • TGIF! 💛Last weekend we were exploring Edmonton's beautiful river valley on wheels with @travelalberta. This weekend we are capturing Calgary's most #InstagrammableWalls with @tourismcalgary! 🙏🏻 Hope everyone has a wicked weekend. 🤗
📸 photo credit: @alexscuccato 📸
.
.
.
.
.
#yeg #yegrivervalley #rivervalley #edmonton #exploreedmonton #cityskyline #edmontonskyline #travelalberta #explorealberta #edmontononwheels #yegbike #capturecalgary #yegtoyyc #mikeandlindork #rivevalley #travelbloggerlife
  • My favourite appetizer at the new @thebutternuttree is their Grilled Bannock topped with wild mushrooms, berries, pumpkin seeds and "winged kelp." 🤗 It was delicious! The Broccoli with crispy pork belly and leek ash coated duck egg (check my IG Story for #yolkporn!) was also excellent. Beautiful plates and beautiful views at this restaurant too (high ceiling windows all over). We had a lovely dinner last night at the #yegmedia event in a private room with #yegfood friends! Pricing wise- appetizers at #TheButternutTree are $13-$19, entrees are $28-$44, so it would make for a bit pricier a night out but you'll find a lot of unique ingredients here. You can tell lots of care is going into these dishes. Congrats on your opening Chef Downey & team! And thanks @bonafidemediapr for inviting us to check it out. #MeetatTBT ☺️
.
.
.
.
.
#yeg #yegfood #exploreedmonton #edmonton #edmontonfood #bannock #grilledbannock #mushrooms #wildkelp #chefscottdowney #bonafidetribe #legislature #yegrivervalley #yegdt #butternuttree #canadianfood
  • New on the blog 👉🏻 check out my recommendations on what to do in Toronto (beyond just eating, though thats a fine thing to do too. 😋) @mikethyking & I were ultimate tourists, catching the @city_sightseeing_toronto bus, visiting the @cntower, exploring @casalomatoronto, hitting up #instagrammablewalls around #downtowntoronto and more! Read the post on my blog (link in bio). 👩🏻‍💻
.
.
.
.
.
#yyz #yyzblogger #seetorontonow #torontolife #mikeandlindorkinthe6ix #the6ix #the6 #tdot #traveltoronto #travelontario #exploretoronto #nathanphillipssquare #torontosign #touristy #explorecanada #yeg #exploreedmonton #edmonton #yegtoyyz #streetsoftoronto #lindorktravels #mikeandlindork
  • Still one of my favourite sushis in the city. 💕 The pressed wild salmon sushi from @izakayadorinku is 💯! 🙌🏻 Had a fun night in @oldstrathcona with @mikethyking & @amandy_jb. Before this we got to meet John Rhys-Davies (#Gimli from #LOTR!) at the #EdmontonExpo #yegmedia party. @EdmontonExpoOfficial runs this weekend!
Check it out!! ☺️
.
.
.
.
.
#yeg #yegfood #exploreedmonton #edmonton #salmonsushi #pressedsalmonsushi #izakaya #izakayadorinku #seconddinner #edmontonfood #japaneserestaurant #sushilover #johnrhysdavies
  • My favourite person to get my #yegseglegs with! 👫@mikethyking & I killed it (if I do say so myself 😌) on @rivervalleyadventureyeg's segways yesterday while filming for @travelalberta's "Edmonton on Wheels" promo video! 💕 I actually wish I could segway as a primary means of transportation, it's so fun/easy (and you can end up going so fast it's thrilling! 💨)
.
.
.
.
.
#yeg #yegdt #yegrivervalley #edmonton #exploreedmonton #explorealberta #segway #segwaytour #segwayfun #seglegs #legislature #albertalegislature #matchingcouples #mikeandlindork #travelalberta
  • Sunday Funday! 💕 Today we went on the 15-passenger @urbanpedaltours bike through @oldstrathcona with @travelalberta! We stopped at @elcortezyeg (for chips, salsa & guac 😍), @maltandmortar, and @situationbeer before renting segways & bikes from @rivervalleyadventureyeg! It was a pretty wicked day exploring Edmonton on wheels. I can't wait to see the video (not airing until next spring lol). I LOVE segways!! #yegseglegs 🤗 See more from the day in my Insta Stories!
.
.
.
.
.
#exploreedmonton #explorealberta #yeg #yegrivervalley #edmonton #chipsandguac #chipsandsalsa #elcortezyeg #sundayfunday #travelalberta #edmontononwheels #yegbike #rivervalleyadventures #urbanpedaltours
  • Thanks to the nearly 40 people who came out on the fourth Instagrammable Walls of Edmonton photo walk (#IGWallsofYEG) with me & @britl today! 💕😊📸 20 walls and 7 km later, safe to say we explored the heck out of Edmonton. 😅 I'm excited to head to Calgary next weekend with @mikethyking & @tourismcalgary to help map out their most #instagrammablewalls! If you've got #yyc wall suggestions, please let me know. (We'll be crowdsourcing all week! 📸)
.
.
.
.
.
#yeg #yegdt #exploreedmonton #edmonton #rustmagic2017 #muralwall #yegsa #yegarts #graffitiwall #instagrammablewall #photowalk #instawalk #colourfulwall #saturyay
  • New Blog Post! ✨ I recap the 20 places @mikethyking and I ate during our recent trip to Toronto including the terrific @Lee_Restaurant, where we had Peking & Char Sui Duck Breast wraps. Delicious. 💯👌🏻 Read "Where To Eat in Toronto" at the link in my bio and thanks everyone for your food suggestions! Wish I could've gotten to them all. 🤤
.
.
.
.
.
#yyz #yyzfood #torontofood #seetorontonow #duckbreast #charsui #susurlee #leebysusurlee #torontolife #lindorktravels #mikeandlindorkinthe6ix #the6ix #the6 #yeg #yegfood #exploreedmonton #exploretoronto
  • Dogs are welcome (and encouraged!) on the downtown Edmonton Instagrammable Walls photo walk I'm hosting this Saturday! 🐶 Walk from 1-4 pm. Meet me and co-host @britl & my pups @OliveAndArtie at the Churchill Square Fountains. We'll be visiting lots of great #yegdt #IGwallsofYEG! 📸 (I hope I kick my cold by then 🤧)
.
.
.
.
.
#yeg #edmonton #exploreedmonton #jasperave #jasperavenue #igwall #yegsa #yegarts #experiencejasperavenue #popupwall #yegartist #instagrammablewalls #grafittiwall #grafittiart #yegdogs #beaglesofig #tailsofyeg #edmontonpets #modeldog #photogenicdog #justbeagles #lemonbeagle #oliveandartie

LINDORK