Social Media Notes (#63) – Links for the Week of March 23-30

April 1, 2015

CTV Morning Live: Talking new Edmonton restaurants (April 1, 2015)

April 1, 2015

Giveaway: Win a $100 Gift Card to Sobeys Newcastle Take-Out Kitchen & Fresh Market

April 1, 2015
Social Media Notes
Linda Hoang CTV Morning Live Food Blogger
Sobeys Newcastle Edmonton

Okay, this is pretty cool! Did you hear about the #SobeysKitchenSurprise? In mid-March, 25 people were invited to what they thought was a menu tasting for a new restaurant called “Fresh Market Bistro” that would open later this year in north Edmonton.

Sobeys Newcastle Edmonton

Photo credit: Sobeys Newcastle Edmonton

The event featured a five-course meal that included charcuterie, butternut squash soup, salmon, prime rib, and Italian pastries. At the end of the meal, the guests got the big reveal: the food was actually from the take-out kitchen and fresh market at Sobeys Newcastle!

Sobeys Newcastle Edmonton

Photo credit: Sobeys Newcastle Edmonton

It was a really neat way to announce this unique concept Sobeys kitchen/store, located at 16943 – 127 Street, that features ready-made to take home, fresh food every day. (The communications nerd in me is especially excited by how they tried to do a fun, surprising video as a way to promote this!)

Watch the video below:

The fine folks at Sobeys reached out and asked if I would be interested in giving away a $100 gift card to the Sobeys Newcastle location so other Edmontonians could check out the fresh market/take-out kitchen.

Sobeys Newcastle Edmonton

Photo credit: Sobeys Newcastle Edmonton

Sobeys Newcastle opened in June 2014 at the Newcastle Shopping Centre at the corner of 127 Street and 167 Avenue and is the first “new concept Sobeys” in Edmonton. Menu items are prepared daily and sold for takeout. Great for lunch/easy dinner! Keep scrolling for details on how to enter for a chacne to win $100 gift card to try out Sobeys Newcastle!

New home decor from local artist Jason Blower!

New home decor from local artist Jason Blower!



To enter, you must retweet the following tweet:

I loved #SobeysKitchenSurprise! Watch the video: & RT for a chance to win a $100 @Sobeys GC! #yeg #yegfood

You can get additional entries by doing the following (but note you NEED to retweet the above linked tweet in order to qualify):

I will randomly draw a winning entry from all entries after the contest closes on Wednesday, April 8, 2015 at 10 p.m.

Please note comments need to be moderated so if you don’t see your comment appear right away, don’t worry!

Thanks again for this fun giveaway and for introducing this new concept store to Edmonton, Sobeys!

UPDATE (April 10, 2015)

Congratulations to Martina (@DjevojkaM) – randomly chosen out of all entries to win the $100 gift card to Sobeys Newcastle!

Thank you to everyone who entered and stay tuned for more giveaways!



  1. Hey linda- I have done all the entries! would have never known about this without you! lol :)

  2. I tweeted, retweeted and follow on instagram as edmontonjb

    Thanks for the chance!

  3. Retweeted, tweeted (@carollushka) following and shared on FB (Lushka Smith) Thanks for the chance.

  4. Hi Linda! I followed you on Instagram as @RebTheCatSitter and, retweeted and tweeted! Have a fabulous weekend!

  5. Good morning! I tweeted, retweeted (@teegzmum) like you on instagram (teegzmum), liked and shared on FB – Lee-Ann Jeffrey.

  6. Hi Linda!
    Since I came to Edmonton from Croatia I follow your blog, It’s very helpful. Thank you for the chance!
    I retweeted, I shared, I follow you on Twitter (DjevojkaM), Instagram (djevojka.m) and Facebook (Martina Djevojka).
    Enjoy in spring!

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