About

Linda Hoang Profile Picture

Here’s a bit about who I am and what I do: 

  • I am a Digital Strategist (social media strategist) at Edmonton communications agency Calder Bateman
  • I am a freelance social media consultant/speaker (email me for rates/inquiries!)
  • I am an Edmonton food, lifestyle, travel, and pets blogger (email me to inquire about blog partnerships/sponsorships!)
  • I am the founder of the Edmonton International Cat Festival, the first festival of its kind in Canada
  • I appear regularly as a guest panelist on the pop culture panel of Alberta Primetime, a news and current affairs show on CTV2, which broadcasts across Alberta and is also available across the country via satellite
  • I do a social media strategy podcast called Don’t Call Me a Guru with @tylerjackbutler
  • I am a multi-platform storyteller & freelance journalist
  • I am a wife and mother to four fur children – my two cats Thor and Loki and two dogs Olive and Artie!

Interests/Skills

  • I LOVE social media! Not only do I do it for a living, but it’s always been my personal hobby.
  • My social media expertise includes planning and developing social media strategies for clients, helping execute plans and campaigns, providing social media management or consultations on social media approach. I offer social media training both beginner, advanced, and always customized for your needs! I  do website strategy and development work (site/content mapping and user experience), social media marketing (paid advertising), along with blogging and influencer marketing. I also am self-taught in web and graphic design, and have experience shooting and editing videos.
  • My blog focuses have varied over the years but primarily I focus on food, pets, travel/events and lifestyle topics. I love to explore my community. 
  • For the Edmonton International Cat Festival, I plan and execute a one-of-a-kind festival celebrating cats and cat culture, bringing together cat lovers, while raising money and awareness for non-profit animal shelters and cat rescue organizations which work to improve the welfare of homeless cats! In 3 years, we’ve raised $60,000 for local rescues. Our last event saw nearly 3,000 attendees

Even more background:

  • My formal education is in news/media (print and broadcast) but my personal passions for social media led me to doing it for a living! I graduated from the Journalism program at MacEwan University and Television Broadcasting from NAIT. 
  • I have written, reported, video edited, and produced for a number of news organizations in Edmonton, including the Edmonton Sun, the Edmonton Journal, Metro Edmonton, Global Edmonton, and CTV Edmonton.
  • Before Calder Bateman, I worked for three years as the Digital Communications Specialist (social media strategist) for NAIT (the Northern Alberta Institute of Technology), building out their online brand and social networks, running a number of social media campaigns for various internal clients, offering social media training to hundreds of staff and helping advise and develop social media strategy for a number of the schools. I’m proud to say my work in social media at NAIT has won numerous awards.
  • I was also a web reporter for CTV, writing news stories for the web and managing/posting to CTV’s social media channels. I also worked to create a more social culture within the newsroom.
  • I am self-taught when it comes to social media, web design, graphic design, and generally most computer tools or online platforms. I am very versatile and learn quickly! 
  • Through the Edmonton International Cat Festival, I’ve acquired skills in event planning from the ground up! It’s been an amazing experience working with local cat rescue organizations too.
  • I was a top student, graduating with honours and distinction in Journalism, as well as TV Broadcasting, with an overall 3.9 GPA! I’m a proud nerd (hence the nickname: lin”dork”!)  
  • I have grown my online presence and personal brand over the years, and currently have 12,000+ Twitter followers and 6,000+ Instagram followers. I love using social media to interact and engage with like-minded and interesting people both locally and around the globe and I love the different opportunities and relationships social media leads to!

Follow me on social media!

I try to be consistent with my blog but you’ll find much more recent updates, mini food reviews, food porn/inspiration, social media links/tips, etc., by following me on social media:

 Contact me at hoang.t.linda@gmail.com

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Instagram

  • Congratulations to my beautiful friend, stunning bride @razannea and her husband @eyadkamis!! ❀️ What a gorgeous wedding. The first dance on clouds ☁️ was incredible. πŸ’•
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#eyadandrazanne #wedding #yegwedding #yeg #clouds #firstdance #radissonhotel #bride #beautifulbride #weddinginspo
  • Poke for days. 🐠🐟🐠
Alternate caption: Patio poke.🐠🐟🐠
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#yeg #yegfood #exploreedmonton #edmontonfood #edmonton #poke #pokebowl #pokeinyeg #onopokecoyeg #sashimi #fish #patioseason #tunapoke #hawaiianfood #OhSoONO
  • Cheers to the best time of year! β˜€οΈπŸΉ
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#patioseason #summer #yeg #yegwx #yegdt #edmonton #exploreedmonton #patio #yegpatio #yegrivervalley #views #bluesky #mojito #albertasummer #CBsummerparty #courtyardbymarriott #marriotthotel
  • I haven't had a really good, loaded potato skin in a long time. So comforting. πŸ™πŸ» This dish is part of @yourAGA's #ZincTapasTuesday - they're offering new menu items to coincide with their new free admission Tuesday (and Wednesday). I got to try some of the dishes tonight with some #foodfriends! My other favourites of the night was the duck breast and a killer pulled pork sandwich that's just $4! πŸ”Thanks @chefdaveomar. πŸ‘ŒπŸ»
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#yeg #yegfood #exploreedmonton #edmonton #exploreedmonton #artgalleryofalberta #potatoes #potatoskins #yegdt #foodblog #foodlover #tapas #tapastuesday
  • Banh xeo, shrimp chips and pho on the patio at @phoboyvk with @kathytrinhle today! β€οΈβ˜€οΈ Banh xeo is a Vietnamese fried pancake with pork, shrimp and beansprout filling. It's delish. πŸ™ŒπŸ» While in the area I also scouted out some more #IGWallsofYEG, planning the next #photowalk for #WhyteAve @oldstrathcona for early July! Stay tuned for details. πŸ“Έβ˜ΊοΈ
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#yeg #yegfood #edmontonfood #exploreedmonton #oldstrathcona #vietnamesefood #banhxeo #patio #saturyay #food #foodblog #edmonton #asianfood
  • Heading home to my furbabies (🐢🐢🐱🐱) after a jam-packed #SocialWest #socialmedia conference! πŸ“± I had such a great time speaking (THANK YOU to everyone who came to my session πŸ™πŸ») and loved soaking up all the great info from the other sessions. πŸ€“ Congrats on a successful second year, @mikesbloggity & team! πŸ‘πŸ» And thanks to  @neil_zee for this photo! πŸ“Έ
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#conference #yyc #yeg #yegtoyyc #calgary #speaker #presenter #socialmediastrategist #yegcomms #yegagency #agencylife #edmonton
  • THIS CHAR SIU PORK BELLY FOIE GRAS BAO. πŸ˜β€οΈπŸ™ŒπŸ»πŸ€€ Had such a great meal at @eatforeign tonight in Calgary with @kathytrinhle & @bonafidemediapr. Lots of good food. Lots of good conversation. I love #yycfood. πŸ˜‹
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#yyc #capturecalgary #calgary #calgaryfood #porkbelly #pork #charsiu #bao #steamedbun #yeg #yegtoyyc #asianfood #foreignconcept
  • On my way to Calgary for a few days of @socialwest and *had* to stop at @petersdrivein for a πŸ” 🍟 and 🍌πŸ₯›. πŸ‘ŒπŸ»πŸ‘ŒπŸ»πŸ‘ŒπŸ»
#SocialWest is the largest digital/social media marketing conference in the Prairies. I can't wait to learn from industry experts + present too! I'm delivering a session tomorrow on Instagram + Snapchat Stories! I call it, #StoriesTelling. πŸ€“πŸ™Š
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#yegtoyyc #yeg #yyc #reddeer #petersdrivein #burgers #milkshakes #roadtrip #explorealberta #socialmedia #socialmediaconference #lunch #thedriveinyoucantdriveby
  • I feel like poke has been allllll over my feed lately! Pronounced "po-kay," this traditional Hawaiian raw fish 🐠 salad, typically served with sauce over rice 🍚, has finally hit the Prairies. 🌾 Over on the blog (www.linda-hoang.com, link in bio), I review the new @OnoPokeCoYEG, which literally translates to "delicious poke." 😊  Delicious poke indeed. Pictured here πŸ“Έ is Ono's Original Ahi tuna poke bowl. Have you tried poke? Are you as thrilled as I am that we finally have great poke options in Edmonton?! πŸ™ŒπŸ»
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#OhSoONO #onopokecoyeg #yeg #yegfood #edmontonfood #edmonton #exploreedmonton #poke #pokebowl #ahituna #rawfish #sashimi #hawaiianfood  #foodblog #yegdt
  • This weekend @mikethyking & I had a great #staycation at the @deltaedmsouth! We love how this hotel is #petfriendly so @OliveAndArtie were able to spend the weekend with us too. 🐢❀️ We also had a great dinner at their 4404 restaurant. Looking forward to coming back here tmrw night for #IndulgenceYEG, a #yegfood & wine festival 🍷 taking place at the Delta. Tickets support the Junior League of Edmonton & I believe some are still available on their website if you want to spice up your Monday with basically unlimited food & wine! ✨
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#yeg #exploreedmonton #edmonton #petfriendlyhotel #dogsofinstgram #beagles #huskycross #weekend #deltahotel #marriott #furmom
  • I had so much fun guest judging @porkapaloozayeg's "Chop it Like it's Hot" mystery box challenge today with @divaqbbq & #TasteAlberta! πŸ·πŸ”πŸ³πŸ˜ @ChefPaulShufelt & @ChefCowan came up with some really tasty dishes using bacon, chicken, asparagus and lentils. πŸ‘ŒπŸ» In the end, Chef Cowan took the title πŸ†, but it was a really close race!! Pictured here is Chef Cowan's fried chicken, lentils, and carrots dish topped with a fried egg. 🍳 Be sure to see these two in action again for Bacon Day - a charity event they put on each September. Follow them for details! 🐷 πŸ₯“
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#yeg #yegfood #edmonton #edmontonfood #exploreedmonton #putaneggonit #foodblog #tasteab #lentils #friedchicken
  • New on the blog πŸ“Έ #ExploreEdmonton's #InstagrammableWalls! I've put together a guide to #IGWallsofYEG - mural, graffiti, coloured, interesting textured walls around the city that make for great photo backdrops & add beauty to Edmonton. πŸ’š Check out the spots I've found at www.linda-hoang.com (link in bio) + let me know what spots I'm missing! Hope to host another #instawalk along these wall routes soon, but in the meantime, you can take your own self-guided tour! πŸ€—
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#yeg #yegdt #yegsa #edmonton #igwalls #livingwall #beauty #exploration #photography #photowalk #walkingtour #colouredwalls #walls #instagrammablewall

LINDORK