About

Linda Hoang Profile Picture

Here’s a bit about who I am and what I do: 

  • I am a Digital Strategist (social media strategist) at Edmonton communications agency Calder Bateman
  • I am a freelance social media consultant/speaker (email me for rates/inquiries!)
  • I am an Edmonton food, lifestyle, travel, and pets blogger (email me to inquire about blog partnerships/sponsorships!)
  • I am the founder of the Edmonton International Cat Festival, the first festival of its kind in Canada
  • I appear regularly as a guest panelist on the pop culture panel of Alberta Primetime, a news and current affairs show on CTV2, which broadcasts across Alberta and is also available across the country via satellite
  • I do a social media strategy podcast called Don’t Call Me a Guru with @tylerjackbutler
  • I am a multi-platform storyteller & freelance journalist
  • I am a wife and mother to four fur children – my two cats Thor and Loki and two dogs Olive and Artie!

Interests/Skills

  • I LOVE social media! Not only do I do it for a living, but it’s always been my personal hobby.
  • My social media expertise includes planning and developing social media strategies for clients, helping execute plans and campaigns, providing social media management or consultations on social media approach. I offer social media training both beginner, advanced, and always customized for your needs! I do website strategy and development work (site/content mapping and user experience), social media marketing (paid advertising), along with blogging and influencer marketing. I also am self-taught in web and graphic design, and have experience shooting and editing videos. I have years of experience working with a range of clients – on development and management of social media strategies for newsrooms, post-secondaries, businesses, and non-profits, including training and delivering workshop for hundreds of participants. 
  • My blog focuses have varied over the years but primarily I focus on food, pets, travel/events and lifestyle topics. I love to explore my community and find gems in other communities. I regularly partner with local and national brands to help share their story and engage audiences through sponsorships, giveaways and experiences. 
  • For the Edmonton International Cat Festival, I plan and execute a one-of-a-kind festival celebrating cats and cat culture, bringing together cat lovers, while raising money and awareness for non-profit animal shelters and cat rescue organizations which work to improve the welfare of homeless cats! In 3 years, we’ve raised $60,000 for local rescues. Our last event saw nearly 3,000 attendees.

Even more background:

  • My formal education is in news/media (print and broadcast) but my personal passions for social media led me to doing it for a living! I graduated from the Journalism program at MacEwan University and Television Broadcasting from NAIT. 
  • I have written, reported, video edited, and produced for a number of news organizations in Edmonton, including the Edmonton Sun, the Edmonton Journal, Metro Edmonton, Global Edmonton, and CTV Edmonton.
  • Before Calder Bateman, I worked for three years as the Digital Communications Specialist (social media strategist) for NAIT (the Northern Alberta Institute of Technology), building out their online brand and social networks, running a number of social media campaigns for various internal clients, offering social media training to hundreds of staff and helping advise and develop social media strategy for a number of the schools. I’m proud to say my work in social media at NAIT has won numerous awards.
  • I was also a web reporter for CTV, writing news stories for the web and managing/posting to CTV’s social media channels. I also worked to create a more social culture within the newsroom.
  • I am self-taught when it comes to social media, web design, graphic design, and generally most computer tools or online platforms. I am very versatile and learn quickly! 
  • Through the Edmonton International Cat Festival, I’ve acquired skills in event planning from the ground up! It’s been an amazing experience working with local cat rescue organizations too.
  • I was a top student, graduating with honours and distinction in Journalism, as well as TV Broadcasting, with an overall 3.9 GPA in both programs. I’m a proud nerd (hence the nickname: lin”dork”!)  
  • I have grown my online presence and personal brand over the years, authentically and organically and currently have 13,000+ Twitter followers and 7,000+ Instagram followers. I love using social media to interact and engage with like-minded and interesting people both locally and around the globe and I love the different opportunities and relationships social media leads to!

Follow me on social media!

I try to be consistent with my blog but you’ll find much more recent updates, mini food reviews, food porn/inspiration, social media links/tips, etc., by following me on social media:

 Contact me at hoang.t.linda@gmail.com

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Instagram

  • Sunday at the @Cat_Cafe_On_Whyte! 😻💚 My first time back since they opened in April. So happy to see that since then—80 cats have been adopted, they’ve expanded their drinks & pastry menu (and made it unlimited drinks for the hour), added merchandise, and the place was packed! #purrfect
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#yeg #yegcats #edmonton #edmontoncats #exploreedmonton #yegpets #tailsofyeg #catcafe #catcafeonwhyte #catcafes #macarons #matchamacaron #matcha #safeteamrescue #pawprint #🐾 #meow #ameowzing #whyteave #oldstrathcona #rescuecats
  • Finally visited the Edmonton Funicular today at the #ExploreEdmonton @dialogdesign #instameet! Pretty neat way to get to our beautiful #yegrivervalley. 😊 Have you been yet?
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#yeg #yegdt #edmonton #funicular #explorealberta #travelalberta #wintercityyeg #wintercity #winter #edmontondowntown #downtownedmonton #rivervalley #edmontonrivervalley #edmontonfunicular #FUN
  • Ventured north for handmade pizza 🍕 and pasta 🍝 at @saccomannos1965! Delicious food at really good prices from this family-run business (since 1965!) They just held a grand re-opening in December. Blog post soon! We also discovered a huge fenced in dog park in this area. 🐶 Can’t wait to come back to try more dishes and take the pups to the park. 😊
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#yeg #yegfood #exploreedmonton #edmonton #northedmonton #northyeg #pizza #pasta #saccamannos #saccamannospizzapastadeli #cheeselover #handmade #authentic #italianfood #italian #edmontonfood #foodlover
  • Classic Vietnamese pork chops on rice with eggs, scallion oil & cucumbers for a nice and needed Friday night in. Super simple. Super comforting! ❤️
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#homecooking #lindorkcooks #yeg #yegfood #edmonton #exploreedmonton #vietnamesefood #vietnamese #comfortfood #vietnamesecomfortfood #porkchoponrice #porkchops #scallionoil #friedegg #friyay #friday #tgif #comforting #fridaynightin
  • I came for the #Instagrammable Skating Rink. 💕 I think that probably sounds silly, but I do love how “Instagrammable” spaces can encourage people to #ExploreEdmonton! Had a lovely double date at the lovely Victoria Park Oval & Freezeway with @mikethyking, @littlmissandrea & Gordon! ⛸👯‍♀️👯‍♂️
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#yeg #yegdt #yegrivervalley #instagramyeg  #edmonton #wintercityyeg #wintercity #victoriapark #victoriaparkoval #edmontonfreezeway #explorealberta #doubledate #rivervalley #winterfun
  • Ohhhhh so many feelings. ❤️ I had such an incredible experience watching @traviswall’s @shapingsoundco AND finally meeting Travis! Fun fact: I used to run a fan page for Travis back during his early #SoYouThinkYouCanDance days. He said he used to check the page for updates on himself, lol. 😂❤️ Thank you to the @albertaballetcanada for inviting me to see this phenomenal show with just the most ridiculously talented dancers! 💃🏻🕺 and for asking me to host the pre-show #DanceTalks Q&A. 🤓 Thanks to @nikolevallins for arranging the meet & greet 📸 and thanks to my old friend @jasmine.topham for coming & sharing in the #SYTYCD love! So happy. ❤️
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#yeg #yegdance #yegarts #abculture #albertaballet #shapingsound #shapingsoundco #traviswall #contemporarydance #ballet #edmonton #exploreedmonton #edmontondance #edmontonarts #shapingsoundafterthecurtain
  • 🍩🍩 DONUT CONTEST! 🍩🍩 What’s your ideal donut? Tell @TheRecRoomCa for a chance to have your donut featured at The Rec Room of your choice, win a $200 gift card, game tags, and swag! If you win, you also get to eat your donut every day in March for free! Head to my blog (link in bio 👩🏻‍💻) for contest details! I also share what my ideal donut is. 😉 Also head over to The Rec Room’s Facebook Page to enter before Jan. 29! 🍩 #partner
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#yeg #yegfood #edmonton #exploreedmonton #edmontonfood #donuts #therecroom #donut #donutparty #youdonutwanttomissthis #donutcontest #yegdonuts #doughnut #doughnuts #makemydonut #makemydonutcontest #buildyourowndonut #diydonuts
  • If there’s a brunch poutine on the menu, we are getting it. 😍🍟🍳 This one has bernaise sauce in place of gravy. 🤤 We are having Sunday Funday at  @therecroomca!
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#yeg #yegfood #exploreedmonton #edmonton #edmontonfood #brunch #sundayfunday #sundaybrunch #brunchpoutine #breakfastofchampions #breakfastpoutine #bernaisesauce #putaneggonit #brunchlover #yegbrunch #therecroom
  • #NewOnTheBlog: I write about the delicious, authentic Venezuelan lunches I’ve been having at @elfogonlatino on 118 Avenue. ❤️ It’s great to have two awesome options for arepas north and south of the river! Read my post on my blog (link in bio 👩🏻‍💻)
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#yeg #yegfood #edmonton #edmontonfood #exploreedmonton #arepas #venezuelanfood #venezuelanarepas #albertaavenue #webelievein118 #northedmonton #newblogpost #elfogon #elfogonlatino
  • When it’s -32C out ☃️, there’s no better food choice. 🍜 I warm right up with my mom’s pho at @KingNoodleHouse! (and you can too! 😉) I’m also excited to share that @KingNoodleHouse is participating in Edmonton’s first-ever #ChinatownDiningWeek! We’re offering a $15 two-course dinner option - your choice of a large bowl of pho + a spring roll & grilled pork balls platter. There are 4 other great restaurants in the area participating too. Learn more on my blog! (link in bio 👩🏻‍💻)
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#yeg #yegfood #exploreedmonton #edmonton #pho #vietnamesefood #vietnamesepho #soup #souperb #yegwx #yegpho #yegsoup #yegnoodles #kingnoodlehouse #foodlover #yegchinatown #chinatownyeg #eatyegchinatown
  • Fun fact: @mikethyking makes perfect waffles. ❤️
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#waffleking #wafflekingyeg #thewaffleking #yeg #yegfood #homecooking #sundayfunday #weekendvibes #wafflelover #waffles #brunch #sundaybrunch #pizzasshirt #edmonton #edmontonfood #exploreedmonton #husbandgoals
  • I’m such a sucker for eggs on anything—especially on poutine—ESPECIALLY with shoestring skinny fries. 😍 This is The Cure from @centralsocialhall, with red wine gravy, avocado, bacon and a roasted poblano + white cheddar sauce. It’s eggcellent! 🍳🍟😋
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#yeg #yegdt #yegfood #exploreedmonton #edmonton #edmontonfood #brunchpoutine #breakfastpoutine #poutine #shoestringfries #fries #centralsocialhall #putaneggonit #centralsocialbrunch #skinnyfries #yegdtfood #eggcellent

LINDORK