Linda Hoang Profile Picture

Here’s a bit about who I am and what I do: 

  • I am a Digital Strategist (social media strategist) at Edmonton communications agency Calder Bateman
  • I am a freelance social media consultant/speaker (email me for rates/inquiries!)
  • I am an Edmonton food, lifestyle, travel, and pets blogger (email me to inquire about blog partnerships/sponsorships!)
  • I am the founder of the Edmonton International Cat Festival, the first festival of its kind in Canada
  • I appear regularly as a guest panelist on the pop culture panel of Alberta Primetime, a news and current affairs show on CTV2, which broadcasts across Alberta and is also available across the country via satellite
  • I do a social media strategy podcast called Don’t Call Me a Guru with @tylerjackbutler
  • I am a multi-platform storyteller & freelance journalist
  • I am a wife and mother to four fur children – my two cats Thor and Loki and two dogs Olive and Artie!


  • I LOVE social media! Not only do I do it for a living, but it’s always been my personal hobby.
  • My social media expertise includes planning and developing social media strategies for clients, helping execute plans and campaigns, providing social media management or consultations on social media approach. I offer social media training both beginner, advanced, and always customized for your needs! I  do website strategy and development work (site/content mapping and user experience), social media marketing (paid advertising), along with blogging and influencer marketing. I also am self-taught in web and graphic design, and have experience shooting and editing videos.
  • My blog focuses have varied over the years but primarily I focus on food, pets, travel/events and lifestyle topics. I love to explore my community. 
  • For the Edmonton International Cat Festival, I plan and execute a one-of-a-kind festival celebrating cats and cat culture, bringing together cat lovers, while raising money and awareness for non-profit animal shelters and cat rescue organizations which work to improve the welfare of homeless cats! In 3 years, we’ve raised $60,000 for local rescues. Our last event saw nearly 3,000 attendees

Even more background:

  • My formal education is in news/media (print and broadcast) but my personal passions for social media led me to doing it for a living! I graduated from the Journalism program at MacEwan University and Television Broadcasting from NAIT. 
  • I have written, reported, video edited, and produced for a number of news organizations in Edmonton, including the Edmonton Sun, the Edmonton Journal, Metro Edmonton, Global Edmonton, and CTV Edmonton.
  • Before Calder Bateman, I worked for three years as the Digital Communications Specialist (social media strategist) for NAIT (the Northern Alberta Institute of Technology), building out their online brand and social networks, running a number of social media campaigns for various internal clients, offering social media training to hundreds of staff and helping advise and develop social media strategy for a number of the schools. I’m proud to say my work in social media at NAIT has won numerous awards.
  • I was also a web reporter for CTV, writing news stories for the web and managing/posting to CTV’s social media channels. I also worked to create a more social culture within the newsroom.
  • I am self-taught when it comes to social media, web design, graphic design, and generally most computer tools or online platforms. I am very versatile and learn quickly! 
  • Through the Edmonton International Cat Festival, I’ve acquired skills in event planning from the ground up! It’s been an amazing experience working with local cat rescue organizations too.
  • I was a top student, graduating with honours and distinction in Journalism, as well as TV Broadcasting, with an overall 3.9 GPA! I’m a proud nerd (hence the nickname: lin”dork”!)  
  • I have grown my online presence and personal brand over the years, and currently have 12,000+ Twitter followers and 6,000+ Instagram followers. I love using social media to interact and engage with like-minded and interesting people both locally and around the globe and I love the different opportunities and relationships social media leads to!

Follow me on social media!

I try to be consistent with my blog but you’ll find much more recent updates, mini food reviews, food porn/inspiration, social media links/tips, etc., by following me on social media:

 Contact me at hoang.t.linda@gmail.com

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  • Mmm! 😍😍 I loved the "Birthday Cake" rolled ice cream at @sweettoothyyc!! 🍦 Vanilla bean ice cream with golden oreos, confetti sprinkles, raspberry sauce, whipped cream, raspberry drizzle, toasted hazelnuts and almonds, and strawberry Pocky! 🙌🏻 First time trying rolled ice cream and was delighted. @mikethyking got the "Monkey Business" banana butterscotch one. Also 💯🍌.
#never2sweet #sweettoothyyc
  • Crushed ducks 🦆 last night, and the @edmontonoilers did the same! 🙌🏻😁 #LetsGoOilers Had a fantastic dinner at @oxbow_yyc @kri_calgary with @mikethyking, @kathytrinhle & @big_mitchy16! The #tasteab beef striploin and Chinook salmon were also excellent. 🙏🏻 Thanks for a great meal @janohansen & @sideofpork! 
We're in Calgary for the #CalgaryExpo!
  • 🙂😜 #WakeMeWhenImFamous
  • Guys, I'm celebrating the @edmontonoilers the best way I know how: by eating! 🍽 Over on the blog (link in bio), I've got a list of Where to Eat Duck in Edmonton (since its Duck Hunting Season! 🦆) It's just an early starting list so if you know other #yegfood reataurants serving up duck, please let me know and I'll add! #LetsGoOilers #CrushTheDucks
📸 photo credit: @xix19 (duck wings!)
  • I'm obsessed with the lights💡 at the Full House Lottery dream homes. 😭😭😭❤️❤️❤️ SO GORGEOUS! I'm having a blast working on the @FHLottery campaign this year - if you haven't had a chance to check out the homes - they're open 7 days a week for viewing in #Windermere. Go now! 💰 from your #FHlottery ticket goes to support 1.6 #Alberta patients at @rahfoundation & @givetoUHF AND you get a chance to win from more than $5.1 million in prizes including these beautiful homes, a #yegdt Edmonton condo, trips, vehicles and more! 🙏🏻
  • Easily one of my new favourite salads - the Roasted Beet & Greek Yogurt salad from @crashlandhere! 😍✔️✔️
Enter to win a $50 gift card to Crash Hotel Lobby Bar by tagging a friend in the comments below! 
Additional entries, more #foodporn and a review of #CrashHotel over on my blog! (link in bio)
  • The snow's not all bad! ❄️
  • The best volunteer gigs are ones that involve eating delicious food... 😍 Congrats to @WoodWorkYEG @chef_porter for winning Judge's Choice at the Mount Royal School @TheCulinaryArtsCookOff fundraiser! The winning dish was this Israeli pesto couscous with duck fat, sage, honey balsamic & cheese. 🙏🏻 Kids Choice (and also my 2nd pick) was a butter bacon chicken fat soaked pasta from @shanemedericchartrand! (Perhaps all things could be soaked in butter bacon chicken fat? 😍🤔 lol) Proceeds from this annual cook off and silent auction go to support the school! A very tasty and important cause I'm lucky to have been a guest judge for. ☺️
  • 🍋🍋🍋 * G I V E A W A Y ! ! * 🍋🍋🍋
Ever try a #Tupperware Meal Prep Party? You & friends get together and prep ingredients for 5 meals (that feed 2-4 people per meal) and you take home the meals in a bunch of Tupperware! 👌🏻 I went to my first Tupperware Meal Prep Party last week with consultant @mbootsie17 and have a recap up on my blog (link in bio)! ☺️ I'm also giving away a free Meal Prep Party pass (valued at $125+ GST).
To enter, just tag a friend who you'd meal prep party with in the comments! Get more entries on my blog 👉🏻 www.linda-hoang.com
Note: You must live in the Edmonton area to win!
  • Finally tried @callemexicorestaurant and don't know why it took me so long! 🌮 Delicious beef nachos (excellent crisp factor lol), al pastor pork tacos with pineapple, and green enchiladas! Yum. Thanks for the lunch date @nicopringo.
  • And another long weekend comes to an end! Hope you had a great one. 💛 We spent time with family and friends, slept-in, binge-watched Netflix, long-walked the dogs, celebrated Thor's 6th birthday and celebrated @mikethyking's birthday at @TheRecRoomCA! 🤗
This is their tasty wood-grilled pork chop with pickled mustard, whipped potatoes and braised red cabbage. I also had their lemon-fried calamari which was delicious!
  • #SixYearsOfThor!! 🎂✨