About

Linda Hoang Profile Picture

Here’s a bit about who I am and what I do: 

  • I am a Digital Strategist (social media strategist) at Edmonton communications agency Calder Bateman
  • I am a freelance social media consultant/speaker (email me for rates/inquiries!)
  • I am an Edmonton food, lifestyle, travel, and pets blogger (email me to inquire about blog partnerships/sponsorships!)
  • I am the founder of the Edmonton International Cat Festival, the first festival of its kind in Canada
  • I appear regularly as a guest panelist on the pop culture panel of Alberta Primetime, a news and current affairs show on CTV2, which broadcasts across Alberta and is also available across the country via satellite
  • I do a social media strategy podcast called Don’t Call Me a Guru with @tylerjackbutler
  • I am a multi-platform storyteller & freelance journalist
  • I am a wife and mother to four fur children – my two cats Thor and Loki and two dogs Olive and Artie!

Interests/Skills

  • I LOVE social media! Not only do I do it for a living, but it’s always been my personal hobby.
  • My social media expertise includes planning and developing social media strategies for clients, helping execute plans and campaigns, providing social media management or consultations on social media approach. I offer social media training both beginner, advanced, and always customized for your needs! I do website strategy and development work (site/content mapping and user experience), social media marketing (paid advertising), along with blogging and influencer marketing. I also am self-taught in web and graphic design, and have experience shooting and editing videos. I have years of experience working with a range of clients – on development and management of social media strategies for newsrooms, post-secondaries, businesses, and non-profits, including training and delivering workshop for hundreds of participants. 
  • My blog focuses have varied over the years but primarily I focus on food, pets, travel/events and lifestyle topics. I love to explore my community and find gems in other communities. I regularly partner with local and national brands to help share their story and engage audiences through sponsorships, giveaways and experiences. 
  • For the Edmonton International Cat Festival, I plan and execute a one-of-a-kind festival celebrating cats and cat culture, bringing together cat lovers, while raising money and awareness for non-profit animal shelters and cat rescue organizations which work to improve the welfare of homeless cats! In 3 years, we’ve raised $60,000 for local rescues. Our last event saw nearly 3,000 attendees.

Even more background:

  • My formal education is in news/media (print and broadcast) but my personal passions for social media led me to doing it for a living! I graduated from the Journalism program at MacEwan University and Television Broadcasting from NAIT. 
  • I have written, reported, video edited, and produced for a number of news organizations in Edmonton, including the Edmonton Sun, the Edmonton Journal, Metro Edmonton, Global Edmonton, and CTV Edmonton.
  • Before Calder Bateman, I worked for three years as the Digital Communications Specialist (social media strategist) for NAIT (the Northern Alberta Institute of Technology), building out their online brand and social networks, running a number of social media campaigns for various internal clients, offering social media training to hundreds of staff and helping advise and develop social media strategy for a number of the schools. I’m proud to say my work in social media at NAIT has won numerous awards.
  • I was also a web reporter for CTV, writing news stories for the web and managing/posting to CTV’s social media channels. I also worked to create a more social culture within the newsroom.
  • I am self-taught when it comes to social media, web design, graphic design, and generally most computer tools or online platforms. I am very versatile and learn quickly! 
  • Through the Edmonton International Cat Festival, I’ve acquired skills in event planning from the ground up! It’s been an amazing experience working with local cat rescue organizations too.
  • I was a top student, graduating with honours and distinction in Journalism, as well as TV Broadcasting, with an overall 3.9 GPA in both programs. I’m a proud nerd (hence the nickname: lin”dork”!)  
  • I have grown my online presence and personal brand over the years, authentically and organically and currently have 13,000+ Twitter followers and 7,000+ Instagram followers. I love using social media to interact and engage with like-minded and interesting people both locally and around the globe and I love the different opportunities and relationships social media leads to!

Follow me on social media!

I try to be consistent with my blog but you’ll find much more recent updates, mini food reviews, food porn/inspiration, social media links/tips, etc., by following me on social media:

 Contact me at hoang.t.linda@gmail.com

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Instagram

  • My favourite person to get my #yegseglegs with! πŸ‘«@mikethyking & I killed it (if I do say so myself 😌) on @rivervalleyadventureyeg's segways yesterday while filming for @travelalberta's "Edmonton on Wheels" promo video! πŸ’• I actually wish I could segway as a primary means of transportation, it's so fun/easy (and you can end up going so fast it's thrilling! πŸ’¨)
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#yeg #yegdt #yegrivervalley #edmonton #exploreedmonton #explorealberta #segway #segwaytour #segwayfun #seglegs #legislature #albertalegislature #matchingcouples #mikeandlindork #travelalberta
  • Sunday Funday! πŸ’• Today we went on the 15-passenger @urbanpedaltours bike through @oldstrathcona with @travelalberta! We stopped at @elcortezyeg (for chips, salsa & guac 😍), @maltandmortar, and @situationbeer before renting segways & bikes from @rivervalleyadventureyeg! It was a pretty wicked day exploring Edmonton on wheels. I can't wait to see the video (not airing until next spring lol). I LOVE segways!! #yegseglegs πŸ€— See more from the day in my Insta Stories!
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#exploreedmonton #explorealberta #yeg #yegrivervalley #edmonton #chipsandguac #chipsandsalsa #elcortezyeg #sundayfunday #travelalberta #edmontononwheels #yegbike #rivervalleyadventures #urbanpedaltours
  • Thanks to the nearly 40 people who came out on the fourth Instagrammable Walls of Edmonton photo walk (#IGWallsofYEG) with me & @britl today! πŸ’•πŸ˜ŠπŸ“Έ 20 walls and 7 km later, safe to say we explored the heck out of Edmonton. πŸ˜… I'm excited to head to Calgary next weekend with @mikethyking & @tourismcalgary to help map out their most #instagrammablewalls! If you've got #yyc wall suggestions, please let me know. (We'll be crowdsourcing all week! πŸ“Έ)
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#yeg #yegdt #exploreedmonton #edmonton #rustmagic2017 #muralwall #yegsa #yegarts #graffitiwall #instagrammablewall #photowalk #instawalk #colourfulwall #saturyay
  • New Blog Post! ✨ I recap the 20 places @mikethyking and I ate during our recent trip to Toronto including the terrific @Lee_Restaurant, where we had Peking & Char Sui Duck Breast wraps. Delicious. πŸ’―πŸ‘ŒπŸ» Read "Where To Eat in Toronto" at the link in my bio and thanks everyone for your food suggestions! Wish I could've gotten to them all. 🀀
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#yyz #yyzfood #torontofood #seetorontonow #duckbreast #charsui #susurlee #leebysusurlee #torontolife #lindorktravels #mikeandlindorkinthe6ix #the6ix #the6 #yeg #yegfood #exploreedmonton #exploretoronto
  • Dogs are welcome (and encouraged!) on the downtown Edmonton Instagrammable Walls photo walk I'm hosting this Saturday! 🐢 Walk from 1-4 pm. Meet me and co-host @britl & my pups @OliveAndArtie at the Churchill Square Fountains. We'll be visiting lots of great #yegdt #IGwallsofYEG! πŸ“Έ (I hope I kick my cold by then 🀧)
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#yeg #edmonton #exploreedmonton #jasperave #jasperavenue #igwall #yegsa #yegarts #experiencejasperavenue #popupwall #yegartist #instagrammablewalls #grafittiwall #grafittiart #yegdogs #beaglesofig #tailsofyeg #edmontonpets #modeldog #photogenicdog #justbeagles #lemonbeagle #oliveandartie
  • This week I made a ton of homemade #gyoza that we've been enjoying, and froze a bunch for future enjoyment. 😊 I was pretty proud of my dumpling pleat and overall flavour/texture. (Artie was too!) I'm a "little of this, little of that" kind of cook (when not eating out lol), whose with me? πŸ™‹πŸ»πŸ’πŸ»πŸ‘©πŸ»β€πŸ³
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#yeg #yegfood #homemade #homecooking #edmontonfood #lindorkcooks #japanesegyoza #dumplings #asiandumplings #homemadegyoza #groundpork #housewife #asiancooking #ponzusauce #kitchendogs #yegdogs #edmontondogs #casualcook
  • The pop-up #instagrammablewalls on #jasperavenue are awesome! 😍 Will I see you at the next #IGWallsofYEG photo walk this Saturday? Co-hosting with @britl! 1-4 pm. Meet at the Churchill Square Fountains! Maaaaaybe we'll visit the #experiencejasperavenue walls. πŸ˜‰πŸ“Έ
- mural by @wayner89 πŸ’―
- photo by #instagramhusband @mikethyking 😘
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#yeg #yegdt #downtownedmonton #exploreedmonton #jasperave #thebestisyettocome #thebesttocome #igwalls #yegfashion #besttocome #yegsa #streetart #muralwall #edmontonart #yegarts
  • When your pizza is perfect. πŸ•πŸ˜­πŸ˜­πŸ™πŸ» Build my own at @blazepizza includes: ham, Italian sausage, bacon, mozzarella, tomatoes, artichoke, mushrooms, jalapeΓ±os, spicy red sauce & buffalo sauce & pesto drizzle... πŸ”₯πŸ”₯πŸ”₯ Quick lunch before we take Olive to #BeagleMania2017 at Queen Mary Park! Come to the beagle party 1-4 pm. πŸ•πŸΆ
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#yeg #yegfood #exploreedmonton #edmonton #blazepizza #howdoyoublaze #unlimitedtoppings #spicypizza #brewerydistrict #sundayfunday #πŸ• #yegdt #buildyourownpizza
  • I love Instagrammable Walls that require passersby to complete it.πŸ‘ΌπŸ»πŸ’•
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#igwallsofyyz #yyz #toronto #caliilove #the6ix #the6 #lindorktravels #mikeandlindorkinthe6ix #instagrammablewalls #streetart #yyzart #downtowntoronto #kingstreetwest #angelwings #caliiwings #goodvibesonly #torontoart #photoop #artsygram #seetorontonow #torontolife #exploreontario #pinkdress #theglobalangelwingsproject
  • Had a super Saturday driving / running all over Edmonton to 30 #yegfood stops with @littlmissandrea as part of the 2nd annual @culinairemag #CulinaireHunt scavenger hunt! 😍 Swipe for some highlights πŸ‘ˆπŸ» including making our own citrus posset at @bundokyeg, lion's head dumplings at @baijiu_yeg, gyoza at @nomiyajapan, twinning with Andrea πŸ‘―, and eating SPAM (i ❀️ spam!) at @onopokecoyeg!! πŸ™ŒπŸ» Fantastic event. Watch for a recap on my blog (and mark your calendars to sign up for this sold-out event next year!) 😊
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#scavengerhunt #culinaryadventures #yeg #exploreedmonton #edmonton #posset #dumplings #gyoza #spammusabi #yegdt #whyteave #oldstrathcona #saturyay #eatlocal #foodcrawl
  • I πŸ’— #InstagrammableWalls! Hope you'll join me and co-host @britl next Saturday, Sept. 16 for the next Instagrammable Walls of Edmonton #PhotoWalk! We'll visit some awesome downtown walls from 1-4 pm. πŸ“Έ Meet at the Churchill Square Fountain! Free to attend, family & dog-friendly. Enjoy the walk, the walls, and get new material for your social media profiles! More details at the link in my bio! #IGWallsofYEG ☺️
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#yeg #yegdt #edmonton #exploreedmonton #igwalls #instagrammable #yegsa #grafittiwall #whyteave #oldstrathcona #rustmagic2017 #streetart #ootd #wiw #yegfashion #churchillsquare
  • No, YOU post too many photos of ice cream! 🍦😬 On this hot, hot day, I'm thinking of the "Red Rapture" vanilla, red velvet cake, cream cheese icing, raspberry puree and meringue crumble cone I had at @sweetjesus in #Toronto with @trishkoz last week!πŸ‘ŒπŸ»πŸ’•
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#yyz #torontofood #yyzfood #sweetjesus #sweetjesusicecream #downtowntoronto #icecreamporn #pinkicecream #torontolife #seetorontonow #the6ix #mikeandlindorkinthe6ix #lindorktravels #sweetjesustoronto #redrapture #redvelvetcake #johnstreet #pimpedoutsoftserve #yeg #yegwx #exploreedmonton

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