About

Linda Hoang Profile Picture

Here’s a bit about who I am and what I do: 

  • I am a Digital Strategist (social media strategist) at Edmonton communications agency Calder Bateman
  • I am a freelance social media consultant/speaker (email me for rates/inquiries!)
  • I am an Edmonton food, lifestyle, travel, and pets blogger (email me to inquire about blog partnerships/sponsorships!)
  • I am the founder of the Edmonton International Cat Festival, the first festival of its kind in Canada
  • I appear regularly as a guest panelist on the pop culture panel of Alberta Primetime, a news and current affairs show on CTV2, which broadcasts across Alberta and is also available across the country via satellite
  • I do a social media strategy podcast called Don’t Call Me a Guru with @tylerjackbutler
  • I am a multi-platform storyteller & freelance journalist
  • I am a wife and mother to four fur children – my two cats Thor and Loki and two dogs Olive and Artie!

Interests/Skills

  • I LOVE social media! Not only do I do it for a living, but it’s always been my personal hobby.
  • My social media expertise includes planning and developing social media strategies for clients, helping execute plans and campaigns, providing social media management or consultations on social media approach. I offer social media training both beginner, advanced, and always customized for your needs! I do website strategy and development work (site/content mapping and user experience), social media marketing (paid advertising), along with blogging and influencer marketing. I also am self-taught in web and graphic design, and have experience shooting and editing videos. I have years of experience working with a range of clients – on development and management of social media strategies for newsrooms, post-secondaries, businesses, and non-profits, including training and delivering workshop for hundreds of participants. 
  • My blog focuses have varied over the years but primarily I focus on food, pets, travel/events and lifestyle topics. I love to explore my community and find gems in other communities. I regularly partner with local and national brands to help share their story and engage audiences through sponsorships, giveaways and experiences. 
  • For the Edmonton International Cat Festival, I plan and execute a one-of-a-kind festival celebrating cats and cat culture, bringing together cat lovers, while raising money and awareness for non-profit animal shelters and cat rescue organizations which work to improve the welfare of homeless cats! In 3 years, we’ve raised $60,000 for local rescues. Our last event saw nearly 3,000 attendees.

Even more background:

  • My formal education is in news/media (print and broadcast) but my personal passions for social media led me to doing it for a living! I graduated from the Journalism program at MacEwan University and Television Broadcasting from NAIT. 
  • I have written, reported, video edited, and produced for a number of news organizations in Edmonton, including the Edmonton Sun, the Edmonton Journal, Metro Edmonton, Global Edmonton, and CTV Edmonton.
  • Before Calder Bateman, I worked for three years as the Digital Communications Specialist (social media strategist) for NAIT (the Northern Alberta Institute of Technology), building out their online brand and social networks, running a number of social media campaigns for various internal clients, offering social media training to hundreds of staff and helping advise and develop social media strategy for a number of the schools. I’m proud to say my work in social media at NAIT has won numerous awards.
  • I was also a web reporter for CTV, writing news stories for the web and managing/posting to CTV’s social media channels. I also worked to create a more social culture within the newsroom.
  • I am self-taught when it comes to social media, web design, graphic design, and generally most computer tools or online platforms. I am very versatile and learn quickly! 
  • Through the Edmonton International Cat Festival, I’ve acquired skills in event planning from the ground up! It’s been an amazing experience working with local cat rescue organizations too.
  • I was a top student, graduating with honours and distinction in Journalism, as well as TV Broadcasting, with an overall 3.9 GPA in both programs. I’m a proud nerd (hence the nickname: lin”dork”!)  
  • I have grown my online presence and personal brand over the years, authentically and organically and currently have 13,000+ Twitter followers and 7,000+ Instagram followers. I love using social media to interact and engage with like-minded and interesting people both locally and around the globe and I love the different opportunities and relationships social media leads to!

Follow me on social media!

I try to be consistent with my blog but you’ll find much more recent updates, mini food reviews, food porn/inspiration, social media links/tips, etc., by following me on social media:

 Contact me at hoang.t.linda@gmail.com

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Instagram

  • That yolk though. ๐Ÿคค๐Ÿณ New on the blog and just in time for the weekend: check out my a review of the Spanish ๐Ÿ‡ช๐Ÿ‡ธ brunch and dinner tapas at @bodega_yeg Highlands! If you havenโ€™t tried it yet, you really should. Link to the review is in my bio! โ˜บ๏ธ
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#yeg #yegfood #exploreedmonton #edmonton #yolkporn #eggporn #friedeggs #spanishbrunch #brunchbrunchbrunch #migasconhuevo #bodegahighlands #spanishtapas #tapasbar #tapas #friyay
  • If youโ€™re looking for ways to give back this holiday season, I recommend donating your time to @SantasAnonymous! ๐ŸŽ…๐Ÿป They need volunteers to sort, wrap and deliver toys for Edmonton kids in need up to their Delivery Weekend (Dec 16/17). Thanks @britl for organizing her annual #yegwrap volunteer party. Itโ€™s something I look forward to each year! It doesnโ€™t take much of your time to help make a familyโ€™s Christmas merrier.๐ŸŽ„
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#yeg #yegsanta #yegsanta #yegxmas #christmastime #santasanonymous #volunteering #exploreedmonton #edmonton #christmaspresents #hohoho #630ched #630chedsantasanonymous #holidayseason #๐ŸŽ…๐Ÿป #๐ŸŽ
  • ๐Ÿ”ฅ๐Ÿ”ฅ Build your own @blazepizza today with @razannea & @mikethyking! I always get: spicy sauce, buffalo sauce, pesto sauce, Gorgonzola, mozzarella, Parmesan, ham, sausage, pepperoni, spinach, mushrooms, artichoke, garlic. ๐Ÿคค #unlimitedtoppings #buildyourownpizza ๐Ÿ•
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#yeg #yegfood #edmonton #edmontonfood #exploreedmonton #blazepizza #buildyourown #perfectpizza #pizza #hotsauce #pestosauce #thincrust #thincrustpizza #yegdt #brewerydistrict #dayoff #mondayfunday #pizzalover
  • Keeping warm tonight with homemade Budae Jjigae: Korean โ€œarmy stew!โ€ ๐Ÿœ Itโ€™s my favourite Korean soup with spicy broth, spam (๐Ÿ˜), tofu, mushrooms, noodles, kimchi, onions, hot dogs and sausage. Typically comes with beans but I donโ€™t like beans so. ๐Ÿ’๐Ÿปโ€โ™€๏ธ Love eating this with rice too!
(Soup๐Ÿœ + rice ๐Ÿš = life).
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#yeg #yegfood #exploreedmonton #edmonton #edmontonfood #koreanfood #budaejjigae #armystew #homecooking #lindorkcooks #spam #hotdogs #enokimushrooms #instantnoodles #ramennoodles #spicysoup #spicy #asianfood #souperb #soups #soupseason
  • Brunch two days in a row? OK. ๐Ÿ˜Š๐Ÿ˜Š๐Ÿ˜Š๐Ÿ˜Š Todayโ€™s brunch was at the new @pip_yeg in @oldstrathcona. Avocado toast & eggs benny get four thumbs up over here! ๐Ÿ‘๐Ÿป Farmerโ€™s breakfast & french toast were good but not favourites.
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#yeg #yegfood #exploreedmonton #edmonton #edmontonfood #oldstrathcona #whyteave #pipyeg #brunchbrunchbrunch #yegbrunch #eggsbenedict #eggsbenny #avocadotoast #sundayfunday
  • Huevos a la flamenca + migas con huevos with @becausemimosas during our super cute & super delicious Spanish ๐Ÿ‡ช๐Ÿ‡ธ brunch at @bodega_yeg today! ๐Ÿณ๐Ÿ˜Š (Translation: baked eggs with chorizo, ham & potatoes + sautรฉed bread crumbs, bacon, fried eggs & beef sausage).
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#yeg #yegfood #yegbrunch #brunchbrunchbrunch #mimosas #huevosalaflamenca #migasconhuevo #spanishfood #spanishbrunch #bodega #saturyay #brunchlife #edmonton #edmontonfood #exploreedmonton #highlandsedmonton #brunchqueen
  • Soup is my most comforting of comfort foods but Iโ€™m also totally comforted with any potatoes. ๐Ÿคค๐Ÿ™๐Ÿป like the fried potatoes from @tzin104 - They are packed with flavour - garlic, onions, smoked paprika salt, with โ€œangryโ€ aioli. ๐Ÿ˜ (While at Tzin, you also NEED to try chef @corndoghatfireโ€™s bacon dish). Whatโ€™s your go-to comfort food?? ๐Ÿฝ
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#yeg #yegfood #exploreedmonton #edmonton #yegdt #edmontonfood #potatoes #patatas #patatasbravas #comfortfood #comfortingfood #aioli #tzin #tzin104 #104street #friyay
  • #DidYouKnow: I record a monthly #socialmedia podcast called @DontCallMeAGuru with my good friend and fellow social media specialist @tylerjackbutler? ๐Ÿค“๐ŸŽ™ Weโ€™ve actually been doing it for an entire year! ๐ŸŽ‰ 
To commemorate the milestone, Iโ€™ve written about and shared the podcasts over on my blog (link in bio ๐Ÿ“ฑ๐Ÿ’ป). Thanks to our listeners and to the great guests weโ€™ve chatted with over the past year! ๐Ÿ™๐Ÿป Weโ€™re excited for another year of social media strategizing (๐Ÿค“๐Ÿค“๐Ÿค“๐Ÿค“)
photo credit: @brivideos ๐Ÿ“ธ
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#yeg #yegsocialmedia #socialmedia #socialmediamarketing #edmonton #exploreedmonton #yegpodcast #albertapodcast #albertapodcastnetwork #abpodnetwork #podcast #podcasting #socialmediatips #dontcallmeaguru #yegPR #yegcomms
  • Must orders from @japonais_bistro:
โœ”๏ธ TNT rolls โœ”๏ธ New Style Sashimi
โœ”๏ธ Pressed Salmon Sushi ๐Ÿฃ๐Ÿ™Œ๐Ÿป๐Ÿ 
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#yeg #yegfood #exploreedmonton #edmonton #edmontonfood #yegdt #japanesefood #japonaisbistro #yegsushi #pressedsalmonsushi #salmonsushi #sashimi #rawfish #omnomnom
  • * * G I V E A W A Y * * 
Iโ€™m giving away a $150 gift card to @therecroomca! ๐ŸŽ‰ To enter, help me spread the word about #TheRecRoomโ€™s upcoming Family Feast event for a chance to win. The @southcommonyeg location is putting on a family style dinner on Sunday, Nov. 12. Tickets are $35/person. 
Tag a friend to let them know about the event to be entered for a chance to win a $150 gift card! ๐Ÿค‘ Iโ€™ll draw a winner on Thursday from all entries received across my blog, FB, IG, and Twitter!
Learn more about the feast & get additional entries over on my blog (link in bio ๐Ÿ“ฑ๐Ÿ’ป)
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#yeg #yegevents #yeggames #yegentertainment #therecroomca #cineplex #cineplexentertainment #yegfood #exploreedmonton #edmonton #southcommonyeg
  • Weekends are for brunch! ๐Ÿณ I'm glad I finally got to try @bundokyeg! Delicious, and beautiful dishes. ๐Ÿ‘Œ๐Ÿป Thanks for the double brunch date @thommale & @aliciajlong. ๐Ÿ˜Š #brunchfriends
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#yeg #yegfood #edmonton #edmontonfood #exploreedmonton #yegdt #104street #bรผndokyeg #bundokyeg #eggsbenny #eggsbenedict #breakfastpotatoes #brunchbrunchbrunch #becausebrunch #saturyay #brunchqueen
  • I forgot to share this #pumpkin #throwback when pumpkins were still relevant.
Please look at it now. ๐Ÿ™๐Ÿป๐ŸŽƒ
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#pumpkins #pumpkinpatch #october #november #halloween #autumn #fallharvest #countryside #pumpkinstand #kelowna #kelownabc #explorekelowna #britishcolumbia #beautifulbc #yeg #yegpumpkins #davidspumpkins #tbt #throwback

LINDORK