About

Linda Hoang Profile Picture

Here’s a bit about who I am and what I do: 

  • I am a Digital Strategist (social media strategist) at Edmonton communications agency Calder Bateman
  • I am a freelance social media consultant/speaker (email me for rates/inquiries!)
  • I am an Edmonton food, lifestyle, travel, and pets blogger (email me to inquire about blog partnerships/sponsorships!)
  • I am the founder of the Edmonton International Cat Festival, the first festival of its kind in Canada
  • I appear regularly as a guest panelist on the pop culture panel of Alberta Primetime, a news and current affairs show on CTV2, which broadcasts across Alberta and is also available across the country via satellite
  • I do a social media strategy podcast called Don’t Call Me a Guru with @tylerjackbutler
  • I am a multi-platform storyteller & freelance journalist
  • I am a wife and mother to four fur children – my two cats Thor and Loki and two dogs Olive and Artie!

Interests/Skills

  • I LOVE social media! Not only do I do it for a living, but it’s always been my personal hobby.
  • My social media expertise includes planning and developing social media strategies for clients, helping execute plans and campaigns, providing social media management or consultations on social media approach. I offer social media training both beginner, advanced, and always customized for your needs! I do website strategy and development work (site/content mapping and user experience), social media marketing (paid advertising), along with blogging and influencer marketing. I also am self-taught in web and graphic design, and have experience shooting and editing videos. I have years of experience working with a range of clients – on development and management of social media strategies for newsrooms, post-secondaries, businesses, and non-profits, including training and delivering workshop for hundreds of participants. 
  • My blog focuses have varied over the years but primarily I focus on food, pets, travel/events and lifestyle topics. I love to explore my community and find gems in other communities. I regularly partner with local and national brands to help share their story and engage audiences through sponsorships, giveaways and experiences. 
  • For the Edmonton International Cat Festival, I plan and execute a one-of-a-kind festival celebrating cats and cat culture, bringing together cat lovers, while raising money and awareness for non-profit animal shelters and cat rescue organizations which work to improve the welfare of homeless cats! In 3 years, we’ve raised $60,000 for local rescues. Our last event saw nearly 3,000 attendees.

Even more background:

  • My formal education is in news/media (print and broadcast) but my personal passions for social media led me to doing it for a living! I graduated from the Journalism program at MacEwan University and Television Broadcasting from NAIT. 
  • I have written, reported, video edited, and produced for a number of news organizations in Edmonton, including the Edmonton Sun, the Edmonton Journal, Metro Edmonton, Global Edmonton, and CTV Edmonton.
  • Before Calder Bateman, I worked for three years as the Digital Communications Specialist (social media strategist) for NAIT (the Northern Alberta Institute of Technology), building out their online brand and social networks, running a number of social media campaigns for various internal clients, offering social media training to hundreds of staff and helping advise and develop social media strategy for a number of the schools. I’m proud to say my work in social media at NAIT has won numerous awards.
  • I was also a web reporter for CTV, writing news stories for the web and managing/posting to CTV’s social media channels. I also worked to create a more social culture within the newsroom.
  • I am self-taught when it comes to social media, web design, graphic design, and generally most computer tools or online platforms. I am very versatile and learn quickly! 
  • Through the Edmonton International Cat Festival, I’ve acquired skills in event planning from the ground up! It’s been an amazing experience working with local cat rescue organizations too.
  • I was a top student, graduating with honours and distinction in Journalism, as well as TV Broadcasting, with an overall 3.9 GPA in both programs. I’m a proud nerd (hence the nickname: lin”dork”!)  
  • I have grown my online presence and personal brand over the years, authentically and organically and currently have 13,000+ Twitter followers and 7,000+ Instagram followers. I love using social media to interact and engage with like-minded and interesting people both locally and around the globe and I love the different opportunities and relationships social media leads to!

Follow me on social media!

I try to be consistent with my blog but you’ll find much more recent updates, mini food reviews, food porn/inspiration, social media links/tips, etc., by following me on social media:

 Contact me at hoang.t.linda@gmail.com

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Instagram

  • The Vivo Pizza ๐Ÿ• at @vivoristoranteyeg is SO tasty! Pulled chicken, signature Vivo sauce, grana padano ๐Ÿง€ Tried a lot of great dishes tonight at #VivoDowntown (behind #MacEwanU) for their new #happyhour #aperitivo menu launch including this one. Good deals, Monday to Friday 3-6 p.m., during the day on weekends too! It was also really nice to meet Vivo @ChefMedi. He's so passionate about his craft. ๐Ÿ™๐Ÿป And he put together a gluten-free ๐Ÿ• for @theporkgirl that was stellar! ๐Ÿ‘Œ๐Ÿป
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#yeg #yegfood #exploreedmonton #edmonton #vivoristorante #pizza #pizzagram #pizzaporn #yegdt #chickenpizza
  • When you have a really good breakfast with really good people, you feel really good about how the rest of the day will go.โ˜บ๏ธ
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#yeg #yegfood #exploreedmonton #edmonton #edmontonfood #districtcoffeeco #districtcoffee #breakky #breakfastbowl #yegdt #thursdayisthenewfriday
  • An Instagrammable Wall blast from my past! I used to work at @globaledmonton doing a bunch of things over a few years.. video editing, web producing, news producing, writing and helping people in the Troubleshooter department! Been wanting to photograph this wall for awhile now (#IGWallsofYEG) and finally did this weekend. โ˜บ๏ธApparently it's also a #PokemonGo hot spot lol. ๐Ÿ˜…
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#yeg #yegsa #exploreedmonton #gloabledmonton #globalnews #grafittiwall #muralwall #murals #edmonton #yegarts #instagrammablewalls #yegmedia #alleyphotoshoot #oldjobs #blastfromthepast
  • I could make a visit to @lamar_yeg food truck part of my Sunday routine, oh yes I could. ๐Ÿ™Œ๐Ÿป๐Ÿคค Excellent shrimp tostadas and maple orange pork carnitas tacos (unpictured ๐ŸŒฎ) today!! They are at Glastonbury Park every Sunday (unless there's a big festival somewhere else lol)! ๐Ÿ‘Œ๐Ÿป
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#yeg #yegfood #exploreedmonton #edmonton #shrimp #tostadas #shrimptostadas #yegfoodtruck #foodtrucks #sundayfunday #mexicanfood #carnitas #tacos #lamaryeg
  • Had an awesome time touring Instagrammable Walls of Chinatown / east Downtown this weekend with my co-host @britl & this great group of people! There is no shortage of things to do in Edmonton in the summer so I definitely appreciated these guys choosing an #IGWallsofYEG #photowalk! ๐Ÿ™๐Ÿป This wall is called #ThunderBirdAlley on 105 Ave between 96 and 97 Street. ๐Ÿ‘Œ๐Ÿป Would largely go unnoticed for those walking or driving along 97 Street but definitely deserves some attention! Another walk is in the works for September, stay tuned! โ˜บ๏ธ
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#yeg #exploreedmonton #explorealberta #instagrammablewalls #edmonton #yegdt #yegchinatown #urbanyeg #murals #grafittiwall #yegsa #yegarts #artwalk #instawalk #photography
  • Dreaming of gelato. ๐Ÿ’•๐Ÿง I was out in #SturgeonCounty tonight at the annual Sturgeon County Bounty #CulinaryCookout and this raspberry lime gelato from @davincigelato was lovely. The #SturgeonCountyBounty is such a stellar event - think Taste of Edmonton & Heritage Festival with awesome #tasteab food but more of a relaxed, less crowded environment, great portion sizes / value, that fresh country air and lovely live music! Mark your calendars for next year- add it to your summer festival list! Check my IG Stories and my pal @argenplath's feed for more scenes from the festival! ๐Ÿ˜Š
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#tastealberta #sturgeonproud #yeg #yegfood #exploreedmonton #stalbert #gelato #summer #summerfestival #explorealberta #edmonton
  • A feast for dinner tonight with @littlmissandrea and our baes at the new Nara Chicken & Tonkatsu on the west end! ๐Ÿ˜‹ We basically tried their whole menu ๐Ÿ˜… and thought it was great! A pretty casual spot in a strip mall, with quick service, affordable prices, and tasty dishes! Welcome to the neighbourhood, Nara. ๐Ÿ‘‹๐Ÿป
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#yeg #yegfood #edmonton #exploreedmonton #narachickenandtonkatsu #friedchicken #gyoza #tonkatsu #bibimbap #bulgogi
  • * * * G I V E A W A Y * * * 
The @UrbanDogBox, an #EdmontonMade dog treat & toy box delivery service, sent @OliveAndArtie a box to try and they loved it! ๐Ÿ•๐Ÿ’• You can choose from 3 different sizes of boxes, and on 3 different payment options (one-time, three-months or six-months). All the box contents promise to be high quality and healthy/organic! You can check out the #UrbanDogBox at the @edmonton_humane_society's #MadeForPets market this Sunday (Aug 12 from 12-5 pm). And enter below to win a box to try for your #doggos! ๐Ÿถ
1. Follow the @UrbanDogBox 
2. Leave a comment on this post and tag a friend who might want a box! 
3. Head to my blog (link in bio) for additional entries. 
Note you must live in Canada to qualify to win! ๐Ÿ‡จ๐Ÿ‡ฆ
I'll pick a winner by August 16!
* * UPDATE * * Congrats @amanda_doucette! You've won!! ๐Ÿค— Thanks to everyone who entered!
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#yeg #yegfood #madeinyeg #makesomethingedmonton #edmonton #exploreedmonton #monthlysubscripton #dogtreats #dogtoys #madeincanada #purinapetpeople #petpeoleca #letslivebig
  • The best thing @mikethyking and I have ever done is get Thor. ๐Ÿ˜ป Which led to Loki. Which led to @OliveAndArtie. But this post is just about #ThorAndLoki because it's #WorldCatDay! ๐Ÿฑ๐Ÿฑ Can't imagine life without my fur babes. #LetsLiveBig #InternationalCatDay ๐Ÿ˜ธ
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#purinapetpeople #petpeopleca #sponsored #meow #catsofinsta #tabbycats #gingercats #yegpets #tailsofyeg #edmonton #yeg
  • I had a lovely #longweekend with my family & friends! ๐Ÿ’• Today my mom and I travelled the world at the Edmonton Heritage Festival - checking out  performances & trying food from all over, including these lovely little #poffertjes from the #Netherlands! ๐Ÿ‡ณ๐Ÿ‡ฑ We also tried @servusalberta's new mobile escape room. ๐Ÿค“ Check out more photos of our #yegheritagefest adventure over on my blog! ๐ŸŽช
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#yeg #yegfood #exploreedmonton #netherlands #edmonton #heritagefestival #edmontonheritagefestival #worldinaweekend #weekend #edmontonfood
  • Meat sweats anyone? ๐Ÿ˜๐Ÿ˜… So excited Pampa Brazilian Steakhouse @eatpampayeg is expanding to south Edmonton! They're officially open Aug 9. Check my IG Stories / blog (link in bio) for a preview! I love Brazilian rodizio (delicious all you can eat rotisserie meat BBQ, served on giant skewers at your table!) plus salad bar.. plus unbelievable Brazilian cheese balls... ๐Ÿ˜ The rump steak is featured in this photo and is definitely my favourite of the 15 cuts of meat they offer! ๐Ÿ˜Œ
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#yeg #yegfood #exploreedmonton #edmontonfood #edmontonfood #rumpsteak #braziliansteakhouse #rodizio #churrascaria #eatpampayeg #eatpampaellerslie #meatlovers #meatsweats
  • One week from today: join me Saturday August 12 for the next Instagrammable Walls of Edmonton #photowalk! ๐Ÿ“ธโ˜บ๏ธ
On this 3rd #IGWallsofYEG walk, I'll take you to a bunch of great spots in #yegchinatown and east #yegdt (including this new one that was created during #RustMagic2017 and totally speaks to the soup lover in me!) ๐Ÿ‘Œ๐Ÿป My friend @britl is joining this time as co-host! ๐Ÿ˜„The walk is from 1-4 pm and it's FREE to come along! We are meeting at the Chinatown Lucky 97 parking lot. RSVP on the event page on Facebook / more details on my blog (link in bio ๐Ÿ”—) Happy Saturday! ๐Ÿ˜
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#explorealberta #exploreedmonton #yeg #edmonton #soup #murals #muralwall #yegsa #yegarts #instagrammablewalls #photography #makeityeg #straightouttayeg

LINDORK